Impact Report
We firmly believe that the success of a business goes beyond financial performance. It is also about our commitment and responsibility to shape a better future for the CMS industry and the world around us.
We firmly believe that the success of a business goes beyond financial performance. It is also about our commitment and responsibility to shape a better future for the CMS industry and the world around us.
In 2025, Umbraco transitioned from being the "world’s friendliest CMS" to a business-critical foundation for global digital transformation. The friendliness remains but as we look back on the year, our focus was centered around two goals:
Providing a secure, enterprise-grade platform for clients
Ensuring our partners have the tools, support, and infrastructure to build high-impact digital experiences without friction.
In 2025, the Umbraco community proved once again to be our most durable and strategically valuable contributor. It was a year characterized not just by growth, but by a move toward deeper, more operational collaboration between Umbraco HQ and the global ecosystem.
From pioneering AI initiatives to the monumental task of documenting a new major release, our community members acted as an extension of our own teams, reducing delivery risk and accelerating the adoption of our latest technologies.
Importantly, 2025 demonstrated how a mature open-source community can actively reduce delivery risk, accelerate adoption, and amplify major company initiatives when engaged intentionally.
In 2025, Umbraco further solidified its commitment to sustainability, integrating it as a core part of our business and product strategy. As our company grows, we remain committed to a “Sustainability by Design" philosophy, ensuring that our expansion does not come at the expense of unchecked environmental costs. This year was marked by technical innovation, deeper supply chain transparency, and a leadership role in defining the responsible use of AI.
We treat our planet as a key stakeholder in our business and have been working on several fronts to make our business and our products more sustainable.
At Umbraco, sustainable growth is rooted in the well-being and diversity of our people. In an increasingly divided world, we are doubling down on our commitment to making Umbraco a welcoming home for everyone, regardless of background.
2025 was a landmark year for our internal community as we crossed the milestone of 150 employees. While our roots remain in Odense, our branches now reach further than ever, with offices and staff spanning the UK, USA, Netherlands, Scandinavia, Vietnam, and, most recently, Australia.
By Mats Persson, CEO Umbraco
In 2024, the digital world was defined by the rapid "magic" of Generative AI. At Umbraco, we spent that year listening to our partners and customers to understand where AI provides genuine business impact versus mere novelty. As we look back on 2025, our direction is clear: we have moved beyond experimentation to provide a robust AI-ready foundation for the entire Umbraco ecosystem.
As CEO, my focus is on ensuring Umbraco remains the most value-driven platform for our partners. In 2025, that meant building a bridge between the vast potential of AI and the practical reality of enterprise-grade reliability.
By Filip Bech-Larsen, CTO, Umbraco
In 2025, the digital landscape reached a tipping point. As AI-driven threats became more sophisticated and global regulations tightened, "Security" moved from a technical checklist to a fundamental business requirement. For Umbraco, this hasn't been a shift in direction, but a doubling down on our core philosophy: Security by Design.
Trust is the most fragile currency in the digital economy. To maintain it, a CMS must be more than just functional - it must be a fortress.
