How can your site become a marketing power tool that's fully integrated with your CRM? Get inspired by the brand new digital presence of Bruntwood Works on Umbraco Cloud ✨ Our Platinum Partner, CTI Digital, built the new, delightful solution that wonderfully captures the Bruntwood Works' design aesthetic and was frictionlessly adopted by their team. And guess what? They're here to tell you how they made it happen 👇
Skills used
- Design
- Digital Strategy
- SEO
- Support
- Umbraco Uno
Sector
- Property & construction
Partner doing the case
- Company: CTI Digital
- Website: https://www.ctidigital.com/umbraco
- Type: Platinum Partner
✅ user-intuitive solution  ✅ uniform & integrated content editing experience  ✅ wonderful design aestheticÂ
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A brilliant Umbraco Cloud solution
Bruntwood Works is a family-owned property company offering office space, serviced offices, retail space, and virtual offices in the north of England and Birmingham in the United Kingdom. They own several high-profile buildings in the Manchester area, as well as in Liverpool, Leeds, and Birmingham. They're also committed to offering more than just outstanding office, coworking, retail, and lab spaces: From exclusive events and networking opportunities to state-of-the-art facilities designed to put employee wellbeing first, there’s something to help every business thrive in Bruntwood Works workspaces.
Watch the Case Study Webinar recording 🎥
How it all startedÂ
This project was all about making it work, wonderfully. What were the criteria? A fast turnaround, frictionless adoption by the team, and effortless capture of the wonderful Bruntwood Works design aesthetic. We worked closely with Bruntwood Works to understand the needs of their marketing team in order to make the multiple Bruntwood Works websites a success for both customer-facing messaging and internal management.
The way to success 🚀
4X the fun
This project encompassed a network of microsites, each promoting the Works as either a whole or individual site. To keep Bruntwood Works working wonderfully, we provided a uniform and integrated content editing experience across the sites. We also worked closely with their Marketing team to ensure the sites would hold unique URLs and content that wouldn’t negatively impact SEO through duplication.
Umbraco Cloud
Because this was a pioneering project for Bruntwood Works, we thought it only natural to bring in Umbraco Cloud (using the Uno layer). Its SaaS framework offers flexible components that enabled us to focus on promoting usability for the Bruntwood Works team.
Bruntwood design
Design is more than colors, font, and a few images. It’s the atmosphere they create when put together. We created a living design system and recreated Bruntwood Work’s energy on the new microsites.
Easy integration adoption
In full control of their site content, we wanted to make the site a marketing power tool that was fully integrated with their CRM, Pardot by Salesforce. We also configured the site to host powerful 3D tour embeds from Matterport without impacting performance.
Wonderful results 🥂
Bruntwood Works was delighted with the new sites. The team loves the outcome and finds the sites very user-intuitive 🙌 We've continued working together and our team is also delivering work for their main website and continuing CRO for the Bruntwood Works sites.Â