Umbraco
Case Study

Revolutionizing attractions' online presence with Umbraco Cloud

How Semantic's LOOP platform delivers cost savings, quality websites, and rapid results 🚀

Semantic's LOOP platform, powered by Umbraco Cloud, solves key pain points for clients in the attractions industry, as it offers cost savings, high-quality websites, time efficiency, measurable results, and ongoing support. Attractions can now achieve their online goals faster, at a fraction of the cost, while attracting more visitors to their unique experiences.

🏆 Umbraco Awards won:

  • Best Cloud Solution 2023

Empowering attractions' online growth with LOOP

Semantic is a digital agency with extensive experience in designing and optimizing websites for visitor attractions. To address the post-Covid challenges where budgets have been restricted, Semantic has created a user-friendly website platform, named LOOP, that aims to help new and existing attractions to enhance their online capabilities quickly and affordably. 

The platform uses the Baseline feature of Umbraco Cloud to provide a solution that allows Semantic to build new sites rapidly and helps their clients easily create and manage their digital content.

LOOP platform marketing website

The choice of Umbraco Cloud and Baseline enables Semantic to quickly spawn new child sites based on the original template while retaining all the features and optimizations built into the baseline template. 

Some of the world's leading attractions, such as Legoland, London Dungeons, Silverstone Immersive Museum, Chessington World of Adventure, and the National Space Museum, have already benefited from Semantic's expertise.

The strategic decision behind using Umbraco Cloud’s Baseline Feature 

The strategy for the LOOP project is based on a SaaS licensing model. This works incredibly well for attraction and tourism organisations who are restricted with capital expenditure, and also for Semantic, who wanted to build a more sustainable business based on a higher proportion of recurring revenues. The SaaS model (also applied by Umbraco Cloud) underpins this business strategy. 

From bespoke website designers, Semantic now has its own platform to cherish and nurture, knowing that tough design decisions taken now will be for the good of all their clients and their own sustainability. The choice of Baseline ticked the box in terms of the overall strategy

Quote about LOOP from Gunpowder Immersive

Umbraco Cloud's Baseline feature delivers three key benefits:

✅ Scalability: By allowing Semantic to create child sites from the Baseline, LOOP, based in Umbraco Cloud, can easily scale up to support large numbers of websites without a huge overhead in terms of setup time and infrastructure capacity. Costs increase proportionately with the addition of new sites. 

✅ Consistency: Child sites created from the baseline inherit the same feature set and CMS settings as the baseline. Semantic has focused on building significant levels of flexibility into the templates to ensure that child sites retain their own personality through the use of various content blocks. However, key design features such as mobile-first and accessible design are inherited across all spawned child sites. 

✅ Centralized Management: Although the individuality of design was important, this needed to be balanced with ease of management. A consistent method to update content, manage user accounts, monitor analytics, and, most importantly, push out feature upgrades, was critical to the success of the project. 

Website built on Umbraco Cloud's Baseline feature: Gunpowder

Baseline solution transforms revenue model and boosts client benefits

The baseline solution brings cost savings, improved quality, and speed for Semantic, while offering budget-friendly options, performance assurance, and time efficiency for clients.

 

👉 Cost Saving

By implementing the licensed LOOP platform instead of building bespoke websites, Semantic significantly reduces project costs.

A typical website development project can cost between £20,000 and £50,000, but with LOOP's monthly costs ranging from £600 to £1,400, the upfront capital savings are substantial.

This also makes it a budget-friendly option for clients, as the baseline solution reduces capital expenditure by enabling sites to be up and running in a matter of days.

👉 Monitoring and Scalability

With the baseline solution, Semantic can easily monitor platform development efforts and ensure that new features benefit all clients. Scaling up with additional sites or integrations to ticketing, merchandise, and CRM systems no longer incurs significant additional costs.

 

👉 Performance

Clients benefit from high-quality design and performance right from the start, with built-in features for page speed, mobile-first design, and conversion rate analysis.

 

Website built on Umbraco Cloud's Baseline feature: Wildwood

👉 Time Efficiency & Improved Quality

The baseline solution reduces the implementation time from months to days, allowing Semantic to handle more projects and meet client deadlines efficiently. With the baseline solution, they save time by not having to implement the same features repeatedly across multiple bespoke websites. This time is now allocated to research and development of new features that enrich LOOP. As more features and refinements are added, the platform improves, making it more attractive to clients and increasing its stickiness.

 

👉 Demonstrability

With the baseline setup, Semantic can quickly showcase fully functioning sites during the pitch process, accelerating the sales cycle and promoting the adoption of the LOOP platform.

 

👉 Revenue Growth

Semantic generates recurring income from LOOP. As new features are developed, the platform becomes more difficult to replace, ensuring ongoing revenue growth. Additionally, Semantic offers a range of services, such as SEO, CRO analysis, PPC, and surveys, further contributing to revenue generation.

Cost-effective and efficient solutions for clients 

Semantic's LOOP platform, based on Umbraco Cloud's Baseline feature, provides attractions with a cost-effective and efficient solution for their website needs. By utilizing Baseline, attractions can save on development costs, benefit from high-quality websites, and achieve faster project implementation.

The platform's integrated features and ongoing support ensure measurable results and continuous improvements. With LOOP and Baseline, attractions can enhance their online presence, attract more visitors, and optimize their digital strategies.