Two weeks ago we attended the Umbraco DK Festival in Aarhus, hosted by the awesome people at Kraftvaerk. We thoroughly enjoyed the day, but then again, we’re a bit biased ;) Let's hear what other attendees thought of the day, who their favourite speakers were, and what they thought about the new set-up consisting of two separate speaker tracks: Tech Track and Business Track
First and foremost, we’re handing the mic over to the COO at Kraftvaerk’s Aarhus division, Christian Holst Færch, to hear his take on the day:
“For this year’s Umbraco DK Festival we made a small twist by adding a Business Track - and when you make changes, you are always extra excited to see how it turns out. Luckily, it seems it was a success:
The feedback has been positive, and our experience is that the participants enjoyed themselves, were inspired and found the presentations relevant. Several participants changed between the two tracks, and guests enjoyed talking and networking during the breaks.
The atmosphere was happy and friendly as it is whenever you meet the Umbraco Community. We hoped to attain this feeling even though we moved the festival to a greater venue than previous years.
That said, the Umbraco DK Festival 2016 is the biggest so far, and we learned a lot. Next year we promise chairs for the keynotes and coke for lunch, and we hope that the Danish Umbracians will continue to support the festival!”
Insider scoop from two attendees
René Pjengaard, Tech Lead & Webdeveloper at Skybrud.dk: Tech Track
Rene is a dedicated Umbraco DK Festival visitor, having been to all of them. He’s therefore the perfect man to ask what he thinks of this year’s festival and the new set-up of two speaker tracks:
“Unlike the previous Umbraco DK Festivals, this year there’s two tracks which means that the festival has gotten more commercial and it’s therefore not so tech-nerdy, which is really good. There’s been some excellent talks this year - on both tracks. I must admit that even though I was signed up for the Tech Track I did manage to sneak into a few talks on the Business Track. I came away with some really interesting and relevant learnings from both tracks, so that’s really awesome.”
What was your favourite talk of the day?:
“I can’t decide on one specific favourite talk, but when it comes to the biggest eye-opener of the day, it was definitely the final key-note by Morten Von Seelen from Deloitte about Security. During his talk he did these live questionnaires with the people in the audience and that was really cool. That really helped support his key-message, being that we all need to prioritise and structure the way we handle security. Everyone in our industry needs to focus a lot more on security, as it’s such an important element in what we do.
Another great talk was the one by Benjamin Grundgaard from CustomerSense on Mobile Conversion Optimisation. It was really interesting to see how you can improve sale on mobile devices just by implementing a few simple functions.”
Anything from today you’ll implement when you get back to the office?
“Yes definitely, especially regarding security. We need to be more aware of this and work with it more efficiently. I also found it very interesting to discuss the implementation of Umbraco as a Service together with people from similar businesses as ours. We’re not 100% sure on how to implement UaaS into our business, but it’s definitely something I’ll go home and think more about. I’m convinced that it’s only a matter of time before we’ll start using UaaS for our projects - it’s smarter than what we do now, but we still need to figure out how to merge it into our current workflow”
What did you enjoy the most about the Umbraco DK Festival 2016?
“I’ve met up with people from the Umbraco community, old as well as new ones. It’s a great opportunity to network and because of the new Business Track I’ve also talked to new people which is really nice. To summaries the day: Good specific information and community. And like all Umbraco events; festivals, CodeGarden, Meetups, there’s such a great atmosphere and everybody trust each other - you can leave your laptop unattended and there’s no need to worry - it’s an incredible place to be.“
Michael Nielsen, Production Manager at Ørskov Web: Business Track
It was Michael's second time at Umbraco DK festival, and he also had some interesting things to say about the new two-track set-up:
“It’s really great that there’s two tracks this time, because most of the things on the Tech Track I’ve already heard about at CodeGarden. That’s why I decided to sign up for the Business Track even though someone with my profile probably were meant for the Tech Track. I’ve definitely found it a good track to follow even though I don’t directly work with business development.”
What was your favourite talk of the day?
“I found all talks on the Business Track both good and relevant. I particularly liked Laura Vilsbaek’s presentation on Design Thinking. Her talk was a bit abstract and completely non-technical, but it made you think of how to structure your project from the beginning by thinking about the customer’s journey on your website and identifying peaks and valleys (highs and lows).
I also really enjoyed Benjamin Grundgaard’s talk about Mobile Conversion Optimisation and Rolf Pedersen’s talk on HotJar. Both of them gave very specific tips and tools which meant that you could go home and implement their advice straight away and they both used really good examples in their presentations.”
Anything from today you’ll implement when you get back to the office ?
“Yes, I think that the method that Laura talked about is definitely something I want to try and use when we start on a new big project. And the very specific tools and tips that Benjamin and Rolf talked about is something we will go home and implement straight away, absolutely.
In general, with all the talks today, whether being abstract or more practical, they force you to re-think the way you do things and that’s really great. The talk by Morten Von Seelen from Deloitte about Security also made me aware that we need to focus more on security, implement regular security checks and such. And even though all the talks have been very versatile throughout the day, I’ve come away with one main theme to focus on: User Experience”
What did you enjoy the most about the Umbraco DK Festival 2016?
“The new division of tracks because it’s so relevant. It’s important for developers because it is good to gain an understanding into why you’re told to do a project in a specific way, and likewise, it is nice that our consultants and our bosses get a greater understanding of what we do and what these festivals are all about. To them, Umbraco is all about coding but with a Business Track like at this festival, it becomes much more. I’ll definitely try to sell the festival a bit better to my business orientated co-workers next time!
It’s also really great that it’s a one-day festival - it’s easy to make room for in our calendars. It’s a nice break from our everyday routine - sometimes you just need to get away from your desk, get some new input and sometimes you learn a lot, sometimes not. But at the very least you get inspired and you get to meet interesting people from the industry.”
H5YR! to René, Michael, Christian and the whole Kraftvaerk-gang!