BeaconSage is a page creator for Eddystone URL based beacons. By delivering real-time relevant content, a business, event, or individual can provide an interactive experience that draws their customer in and keeps them coming back.
What we were challenged to solve
BeaconSage came to fruition when we understood the potential of url-based beacons and realized that a page creator was the next logical step. We really liked beacons but we kept coming back to the same question - beacons are cool, but how can we make them more appealing? How do we get a small business on board? The answer - develop a responsive CMS application that will provide the business owner with the ability to quickly put together a page and deliver to their customer immediately.
BeaconSage is also a beacon management tool. Using the APIs of various beacon manufacturers, our clients are able to use a beacon of their choice and manage the beacon’s features along with the delivered content in one place.
How we solved it
Aristotle decided to use Umbraco because we could develop a solution and deploy it faster than developing our own content management system. Umbraco’s powerful framework and flexibility allows Aristotle Labs to create products which are very intuitive and user friendly in a relatively short amount of time.
What we gained from it
We just released BeaconSage to the public. Before this release, we did a trial run at a Gymnastics event. The Gymnastics event utilized BeaconSage and beacons to improve the attendee experience. People were able to access scores in real-time without having to stand over each other reading a posted spreadsheet. Also, attendees could find out information about any schedule changes right from their phone. This saved both the attendees and coordinators time and energy.
Site usage statistics are the key indicators of our measures of success. During the Gymnastics event, there were 785 sessions which were the result of users connecting directly with the content they wanted via BeaconSage. Mobile devices were the source of 92.91% of those session connections. Because beacons projected the exact URLs that were of interest to the event attendees, searching for the desired content either on the web or by shuffling through paper information was completely eliminated.
"Gymnastics competitions are always hectic. The Beaconsage app allowed us to engage with all of the parents and coaches in real-time to make our event run smoothly. Giving parents schedule updates and access to scores on their phones was a real game changer for us."
Tina Lee, USA Gymnastics Certified Coach, Emerald Classic – Little Rock, AR
We have a wildlife refuge center about to deploy beacons and use BeaconSage to deliver content about their animals. Several of our local parks and museums are looking at ways to use BeaconSage to educate and entertain their visitors. One of the largest farm and construction equipment dealerships in Arkansas wants to use BeaconSage as a sales component in their showroom.
Content presented through BeaconSage is limitless. We have demo examples that include coupons, interactive polls, and basic content. Our development roadmap includes several game modules and other content delivery options.
BeaconSage works hand-in-hand with another Aristotle Labs SaaS product, Bamboo Events. Bamboo is an Umbraco based, turnkey solution for event planners. Our product allows event planners to manage all aspects of events such as scheduling, session moderation, exhibitors and sponsors for business conferences, music festivals, sporting events or any other meeting types.
How it works
BeaconSage is built on the Umbraco platform and makes use of it in several ways. The backoffice is used by clients to create the pages that the beacons connect to. A number of templates (document types) are available and colors and layout can be customized. The event system is used to connect to the beacon management API and set the beacons based on data entered in the backoffice for the beacon document type.
BeaconSage works with both Android and iOS operating systems and allows the user to create pages with text, images, forms, photo galleries, and social feeds. The system also employs cards as a method of content delivery. Cards are a streamlined, interactive way to present content in a container that is flippable. This interactive medium displays information in a way that uses less space and is fun for the user. An example can be seen here, http://www.beaconsage.com/features/.