When you are on the lookout for any new product - car, bed, your breakfast cereal - you usually don’t purchase the first brand you see. You shop around because you want to make sure the product you choose truly is the best fit for what you want.
It won’t be any different when you’re looking for a new content management system. If anything, you’ll double down on your efforts to compare competitors and cross-check feature lists, and your search history will be full of entries like, for example, Umbraco vs Optimizely and Optimizely vs that software provider.
Right? So let's dive in to see what Umbraco brings to the table!