Umbraco vs Optimizely

When you are on the lookout for any new product - car, bed, your breakfast cereal - you usually don’t purchase the first brand you see. You shop around because you want to make sure the product you choose truly is the best fit for what you want.

It won’t be any different when you’re looking for a new content management system. If anything, you’ll double down on your efforts to compare competitors and cross-check feature lists, and your search history will be full of entries like, for example, Umbraco vs Optimizely and Optimizely vs that software provider.

Right? So let's dive in to see what Umbraco brings to the table!



Explore Umbraco with a discovery call

The leading ROI and Go Live Time CMS

Thousands of professional companies and enterprises worldwide are using Umbraco. And no wonder, as Umbraco is not just a user-friendly CMS - it’s great for business too!

Umbraco proves to be the best option if you want to get your business online in the most timely and cost-friendly manner.

You can find the full comparison data set here: The G2 comparison overview - Umbraco vs Optimizely

User ratings of Umbraco on G2 presented in three rounded rectangles: '48% see ROI within the first 6 months' on the left, '15 months of Avg. ROI' in the center, and '4 months of Avg. Go Live Time' on the right.

Explore Umbraco with a discovery call

Return on Investment' (ROI) time in months between Umbraco and Optimizely. The chart showcases two horizontal bars. The top bar, colored in blue and labeled with the Umbraco 'U' logo, indicates an average ROI of 15 months. The bottom bar, colored in pink and labeled with the Optimizelyr logo, indicates an average ROI of 27 months. The x-axis ranges from 0 to 30 months, with dotted vertical lines demarcating intervals of 6 months. This comparison suggests that Umbraco achieves a quicker ROI compared to Optimizely by a margin of 12 months. A bar chart comparing the average 'Go Live Time' in months between Umbraco and Optimizely CMS. The chart displays two horizontal bars. The top bar, colored in blue and labeled with the Umbraco 'U' logo, indicates an average 'Go Live Time' of 4 months. The bottom bar, colored in pink and labeled with the Optimizely logo, indicates an average 'Go Live Time' of 6 months. The x-axis ranges from 0 to 12 months. The comparison suggests that Umbraco has a quicker average 'Go Live Time' than Optimizely by a margin of 2 months.

#1 recommended CMS

Doing great business is about more than just speed and cost. You want the full experience to be as smooth, efficient, and enjoyable as possible.

You want to work with products and services you can trust and you can see are moving in the right direction.

We believe that these are some of the reasons why an impressive 89% would recommend Umbraco to others.

See the full comparison report of Umbraco vs Optimizely for in depth stats


An image of two individuals in a bright office setting. One individual, a man with short dark hair, smiles while working on a laptop. To the right of the image, there are three statistic cards. Top card reads: '89% would recommend Umbraco to others' with a peach background. Middle card states: '85% report that Umbraco has been a good partner in doing business' with a white background. Bottom card says: '89% are happy with the Product Direction' on a white background.
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"Umbraco is ideal for many enterprise-level applications, and since we primarily work with Microsoft’s .NET Framework, it’s a natural fit for us and our clients. We particularly appreciate Umbraco’s extensibility (including the content editor experience), active and expanding developer community, and ease of integration with other systems—all of which speed the pace of prototyping and development."

Verified User in Legal Services through G2

Umbraco will fit your business needs now and in the future

An image of a smiling woman, working on a laptop in a cozy setting with plants in the background. On the right side, a blue statistic card reads: '86% say Umbraco Meets their Requirements'

Whether you’re starting off big or small, simple or complex, local or global, Umbraco will fit your business needs. 

With Umbraco’s fully composable and flexible foundation, you can customize your digital experience exactly how you want. You get full control and no lock-in. 

Extend with e-commerce, analytics, CRM - whatever feature or system you need in order to succeed with your online business - or take things to the next level! 

A bar chart illustrating five feature ratings. 'Enterprise Scalability' is rated at 83%, represented by a pink horizontal bar. 'Customization' is rated at 87%. 'API/Integrations' and 'Internationalization' both have a rating of 83%. Lastly, 'Multi-language' is rated at 85%. Each feature rating is accompanied by its corresponding pink horizontal bar representing the percentage.

Custom and intuitive content management

Creating a successful digital experience often requires a range of digital tools. When picking your CMS, why not go with one that gives you the flexibility to expand as needed as well as lets you work with content in the most seamless way possible?

A truly user-friendly CMS lets you perform at your best and make your digital vision come alive with as few bumps in the road as possible - whether you’re a developer, a content editor, or a business owner.

That’s why we’re particularly proud of these top results:

Four rounded rectangular cards in a row, each showcasing a rating percentage and a category description of Umbraco. From left to right: A dark blue card displaying '87% #1 Ease of Use', followed by three white cards showing '88% #1 Ease of Admin', '87% #1 Ease of Setup', and '87% #1 User Community' respectively

Explore Umbraco with a discovery call

Smiling man sitting at a laptop with a window in the background
A circular grey placeholder image featuring a blue outline of a simplified person icon

"Umbraco has a great UI and structure which leads to an awesome editor experience. Consider it as it's a great flexible and easy-to-use system."

Agency in Information Technology and Services, through G2

A happy editor beats the competitor

When it’s easy for your content editor to do their job, it means there’s a higher chance of your website being updated more frequently with great and relevant content.

News and products can be added in a matter of minutes. You can create, edit, and plan content easily as well as add and manage images in an efficient and intuitive way, making sure you always stay on-brand and meet your KPIs.

Explore Umbraco with a discovery call

 

See the full comparison report of Umbraco vs Optimizely

A visual representation of ratings for various features of the Umbraco CMS based on G2. The image displays a series of horizontal bars, each representing a specific feature of Umbraco with its corresponding percentage rating. The ratings are as follows: 'Content Authoring' at 88%, 'Image Management' at 82%, 'Content Scheduling' at 81%, 'Automated Publishing' at 84%, and 'Flexible Navigation Structures' at 85%. Each bar is filled in pink up to the corresponding percentage, with the remainder of the bar in a muted gray. The percentages are displayed on the right side of each bar.
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"The best thing about Umbraco for me is the ease of use, but also the complexity of what Umbraco can be used for. I enjoy the quality of the system and also how quickly you can make changes."

Liam M, through G2

All the features and functionalities you need

As a product, Umbraco scores very high on the basic CMS features and functionalities: Content Performance, Rich Text Editor, SEO, etc.

These might be expected functionalities in a CMS, but in Umbraco, they are of the highest voted standards. So if you’re looking for an efficient and delightful CMS, why not explore Umbraco?

A series of five circular charts indicating the percentage of users who would recommend specific features in Umbraco CMS: 'Content Performance' at 84%, 'Rich Text Editor' at 85%, 'Personalization' at 78%, 'Form Builder' at 80%, and 'SEO' at 82%.
All The Features

Ready to explore Umbraco?

Discover how Umbraco can accelerate your company’s digital journey. Book a free 15-minute discovery call where our friendly Umbraco specialist will take you through how the benefits of Umbraco can work best for you.

Explore Umbraco with a discovery call

Or find the full comparison data set here: The G2 comparison overview - Umbraco vs Optimizely