Marketing collateral for partners
Here you'll find all available Umbraco material for you to use as part of your own marketing collateral.
As a Gold Partner you are allowed to use the material below in your marketing and sales efforts. To help you out we've provided images, embed codes and links to make the resources as easy for you to use as possible.
Note that there are specific requirements for some of the content - please make sure to read the requirements before using it.
We'll do our best to update this page with more marketing collateral as it is being produced. If you have any requests for collateral, please reach out to your Partner Manager to discuss.
Material overview
G2.com material
How do our users feel about Umbraco?
To answer that question we've chosen to use the G2 software review platform to collect reviews and use these as marketing collateral. Even if you do not use G2, you have probably seen the G2 Grid before, that scores software against each other and ranks them.
Based on the grid they release quarterly badges to the highest performing companies.
Below is a list of the badges and other material you can use from G2. Please note the requirements for use.
G2 Grid
The grid can be accessed directly on G2.com and uses many factors to determine the rankings of each CMS.
The primary driver of the ranking is reviews on the platform - both in quantity and quality.
Market presence is driven by the quantity of reviews and Satisfaction is driven by the quality and the score of those reviews.
The grid is normally used for all segments, but can be segmented specifically into Small-Business, Mid-Market and Enterprise.
G2 Campagin Fall 2024
Here's the campaign plan for our scheduled G2 campaign in the fall of 2024
Campaign plan - 16/9/2024
Requirements for use
At Umbraco we are licensed to use these widgets for ourselves and for our partners. It is required that you link back to G2.com when using the widgets. This also counts if you use the grid as a static image.
Use cases
The grid can be used to show how Umbraco compares to other competitors in the market. This is perfect for landing pages. If you're targeting a specific segment it can be very powerful to use those specific grids paired with the G2 badges (see next section)
G2 grid - all segments
G2 grid - Small-Business
G2 grid - Mid-Market
G2 Badges
Based on our position on the grid, we'll get badges that show our position.
These badges are updated every quarter and is based on our overall performance. The G2 ranking algorithm includes time decay on reviews so to ensure a high ranking, it is important with a consistent flow of new reviews.
The badges are given for all segments, as well as the segments Small-Business, Mid-Market and Enterprise.
Requirements for use
At Umbraco we are licensed to use these widgets for ourselves and for our partners. It is required that you link back to G2.com when using the widgets. This also counts if you use the badges as a static image.
Use cases
The badges can be used as social proof on everything from landing pages to pitches. If you're targeting a specific segment it can be very powerful to use those specific badges. Using older versions can help show consistency and we'll update this page with new badges every quarter.
Available badges
You can find more badges, both regional and global in our folder, where you can also take a walk down memory lane and find previous badges
G2 Product Comparisons and Battlecards
The G2 platform is a very relevant place to use for making comparisons to competitors. Luckily this is a core feature in the platform and can even be done by the user themselves, if they want to. To help you out, we've added links to some of our competitors. If you want to make other specific comparisons you can follow these steps:
- Go to the CMS category on G2
- Find Umbraco on the list and click the "Compare" checkbox beneath the description
- Find the competitor(s) you want to compare to and do the same
- Click the "Compare Now" button that showed up
Umbraco branded battle cards and slides
If you prefer we have pre-made slides and battle cards you can use in your presentations:
Requirements for use
None. Use as you see fit.
Use cases
This is especially useful for sales teams when you know which content management systems that your potential client is considering.
Battle card report
Besides the comparisons built in to the G2 platform, it is possible to build custom reports. Right now the following reports are available for you to use as battle cards in your marketing and sales efforts:
Requirements for use
If you're sharing the report, please use this trackable link: https://www.g2.com/gated_content/tokens/2887387f-ea92-424a-83f0-7d392ac94bdb
Using the trackable link will allow us to better evaluate the performance of the report and if we should buy access to additional reports.
Finale notes on G2 content
Using the G2 content shared above is a great way to add social proof to your marketing and sales material.
And you can help us make it even better!
To make Umbraco really stand out from the competitors, there's one thing we'll continuously need more of: reviews from our end-users.
So if you have clients that love the Umbraco website you made for them it would mean a lot to us if they reviewed us on G2. By doing so, they will help us get feedback on our product as well as hopefully making us look better on the G2 platform. And that will be great news for you as well, as it will give you even better marketing collateral.
You can invite your clients to leave a review by sending them this link:
https://www.g2.com/products/umbraco/reviews/start
Reward your clients with a $25 Amazon gift card
Right now we can offer a $25 Amazon gift card to the users who review us. Invite your clients to leave a review by sending them this link:
The gift card will be sent directly to the user by G2 once the review has been approved in their system.
Awards
We're very proud to be an award winning CMS. And that's especially true when we win awards that are picked by our users.
Here's a few of the most recent awards that we've won. You can also read more about the awards in this blog post.
2023 CMS Critics' People's Choice Award
“The CMS Critic Awards were started several years ago in order to fill a gap that was missing in the business software industry. While there have been similar awards in the past that have been given out, none have been truly focused on ensuring fair exposure and opportunity to all players in the market.” CMS Critic Awards.
For the 2023 CMS Critics’ Peopel's Choice Awards:
- Best enterprise CMS
- Best DXP
- Best Headless CMS
- Best COmposable Solution
- Best AI Solution in a CMS or DXP
Requirements for use
None.
Use cases
It can add additional social proof that Umbraco is a good choice for a client. Using awards and badges is especially helpful when pitching to clients that have no prior experience with Umbraco.
Get the badges here
Videos
Below is a collection of the most recent videos we have created. As these are created by us there are no requirements for how you use them.
Umbraco presentations and case studies
Below you can find ready-made presentations and highlighted case studies.
Requirements for use
None. Use as you see fit.
Umbraco Case Studies
Find more Umbraco case studies and testimonials here