Blue Water Shipping boosts website performance with Umbraco and Raffle integration
About Blue Water ShippingÂ
Blue Water Shipping is a global logistics company, founded in 1972 in Esbjerg, Denmark. It has since become a significant player in the logistics industry, with operations in more than 70 countries worldwide. Offering various services, including sea freight, air freight, road transport, project logistics, and customs clearance, among others. They serve diverse industries, including energy, oil and gas, renewable energy, aerospace, and more.Â
Addressing critical website challenges
Blue Water Shipping before Umbraco had struggled to manage its content, but after implementing Umbraco’s CMS, they were able to easily and efficiently manage its website content. Umbraco's exceptional CMS proved to be a user-friendly and highly effective solution for Blue Water Shipping, streamlining the management of their remarkable content.Â
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- Poor findability
- Low engagement
- Low discoverability
- Limited support hours
- Ineffective search solution
- Dissatisfaction amongst customers
With Umbraco's CMS in place, the next step was to elevate their website's capabilities. This led them to seek out a robust search engine to efficiently navigate their extensive content repository. This is where Raffle's AI-powered search engine entered the picture.
Blue Water Shipping's previous website search functionality was falling short, which had a direct impact on its customer engagement. Despite having valuable content hosted on their site, the absence of an efficient search solution resulted in their content being hard to find. This issue became particularly pronounced outside of standard working hours, leaving potential customers and clients struggling to access essential information. This not only led to frustration for these individuals but also posed difficulties for the company's employees.
Time for a transformation 🚀
Recognizing the urgency to improve this aspect of its online presence, Blue Water Shipping turned to Raffle Search. With the implementation of Raffle Search, they were able to address their previous search limitations. The integration of Raffle Search provided the necessary solution, enhancing user experience and facilitating seamless access to the wealth of information Blue Water Shipping had to offer.Â
Raffle's seamless integration with Blue Water Shipping's website yielded remarkable improvements in search functionality. Relevant search results were presented in a user-friendly manner, significantly enhancing the overall customer experience. Leveraging AI, Raffle drew information directly from the website's content, eliminating manual input and ensuring accurate search outcomes. Consequently, Blue Water Shipping witnessed heightened customer satisfaction and a more efficient search mechanism.
Results that exceed all expectations
Blue Water Shipping's collaboration with Raffle enabled the company to not only meet but exceed customer expectations. By ensuring seamless content integration and real-time updates, Raffle played a pivotal role in solidifying Blue Water Shipping's position as an industry leader. The alliance allowed Raffle to continuously support Blue Water Shipping's growth while offering an unparalleled integration experience.
By synergizing the strengths of Umbraco's CMS and Raffle's search technology, Blue Water Shipping tapped into the true potential of its online presence. This partnership not only enhanced content discoverability but also provided invaluable tools for gathering insightful customer data. As a result, Blue Water Shipping solidified its standing as a customer-centric industry leader. This success story is underpinned by a harmonious fusion of user-friendly content management and the prowess of an AI-driven search engine from Raffle.