3 Piles of round Umbraco stickers

Open Books

Open is one of our key values - we even keep our financial books open

Being Open and Transparent are some of our key values. This is why we want to be open about our finances and the state of our business. 

To get all details of the financial statements, including accountant's comments, ownership overview etc., you can find our public financial reports since 2015 on Virk data's website or use the link provided below to go directly to the report (PDF):

Relevant documents and reports:

If you want a quick overview, we have gathered some of the key elements and numbers below:

Our revenue

Revenue In Mill. Euro Pr Year (1) (1)

Graph overview of revenue in Mill. Euro vs. Year

We invest all earnings back into the growth of our products and services (open source + paid products) and our business. This means there's no dividend to the Umbraco owners. As a company, we're still growing and the way we are earning and investing means we're able to keep a sustainable business. 

What we sell

Our main revenue streams are:

  • Umbraco Cloud: Some exceptional features as Umbraco core with hosting on Microsoft Azure, automatic updates and security fixes
  • Umbraco Heartcore: Headless CMS platform with API endpoints that enable users to display content from Umbraco to all platforms
  • Umbraco Partner Programs: A stamp of approval from Umbraco HQ and access to a variety of value-adding products and services from Umbraco
  • Umbraco Support: Support and advisory from Umbraco specialists
  • Umbraco Training: Online courses and certification on how to use Umbraco
  • Umbraco Addons: We offer several Umbraco-supported add-ons that work seamlessly with the CMS.
  • Umbraco Marketplace: Here you'll find packages that add or extend functionality in the CMS
Graphic of Umbraco's revenue streams, with CMS at the core

Who we sell to

We have nearly 3000 unique customers coming from around 100 different countries worldwide. Our main markets are US, UK, Nordics, and the Netherlands.

Our customers range from big international corporations to small local businesses. This is also why we offer a wide range of Support and Product tiers in order to provide the best possible solution to our customers whether they are at a freelance level, are a medium-sized web agency, or a big Enterprise.

To get a feel of who's using Umbraco and why they've chosen Umbraco for their solution, have a look at a couple of Umbraco Cases.



The growth of Umbraco HQ

HQ Employees Pr Year (1) (1)

By the end of 2023, we hit 138 employees (including full-time, part-time and interns) - nearly half of our employees are directly involved in developing our products. You can meet the Umbraco team right here.


To dive into the financial details, you can find our public financial reports on Virk data's website (all Umbraco reports from 2020 onwards are in English and in Euro. The reports up to 2020 are in Danish (English in 2019) and Danish Kroner).


Loved by developers, used by thousands around the world!

One of the biggest benefits of using Umbraco is that we have the friendliest Open Source community on this planet. A community that's incredibly pro-active, extremely talented and helpful.

If you get an idea for something you would like to build in Umbraco, chances are that someone has already built it. And if you have a question, are looking for documentation or need friendly advice, go ahead and ask on the community forums.

Want to be updated on everything Umbraco?

Sign up for the Umbraco newsletter and get the latest news and special offers sent directly to your inbox