3 Piles of round Umbraco stickers

Open books

Open is one of our key values - we even keep our financial books open

Being Open and Transparent are some of our key values. This is why we want to be open about our finances and the state of our business. 

To get all details of the financial statements, including accountant's comments, ownership overview etc., you can find our public financial reports since 2015 on Virk data's website or use the link provided below to go directly to the report (PDF):

Relevant documents and reports:

If you want a quick overview, we have gathered some of the key elements and numbers below:

Our revenue

Umbraco Revenu in mill. euro per year.

We invest all earnings back into the growth of our products and services (open source + paid products) and our business. This means there's no dividend to the Umbraco owners. As a company, we're still growing and the way we are earning and investing means we're able to keep a sustainable business. 

What we sell

Our main revenue streams are:

  • Umbraco Cloud
  • Umbraco Partners (Gold, Certified, and App) 
  • Umbraco Support
  • Umbraco Training
  • Umbraco Heartcore

Umbraco revenue stream presentation screenshot

Who we sell to

We have nearly 3000 unique customers coming from around 100 different countries worldwide. Our main markets are UK, DK, and the US and we're currently seeing a strong growth of interest in Umbraco from Sweden and The Netherlands. 

Our customers range from big international corporations to small local businesses. This is also why we offer a wide range of Support and Product tiers in order to provide the best possible solution to our customers whether they are at a freelance level, are a medium-sized web agency, or a big Enterprise.

To get a feel of who's using Umbraco and why they've chosen Umbraco for their solution, have a look at a couple of Umbraco Cases.

The growth of Umbraco HQ

Stats of Umbraco HQ employees pr year

By the end of 2019, we hit 60 employees (including full-time, part-time and interns) - nearly half of our employees are directly involved in developing our products. You can meet the Umbraco team right here.


To dive into the financial details, you can find our public financial reports on Virk data's website (all Umbraco reports are in Danish and in Danish Kroner. From 2019 our reports will also be in English).


Loved by developers, used by thousands around the world!

One of the biggest benefits of using Umbraco is that we have the friendliest Open Source community on this planet. A community that's incredibly pro-active, extremely talented and helpful.

If you get an idea for something you would like to build in Umbraco, chances are that someone has already built it. And if you have a question, are looking for documentation or need friendly advice, go ahead and ask the Umbraco community on Our.

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