The Danish Crown Group is a multinational meat processing company and among the biggest players in its field worldwide. Perhaps they’re even the company providing you with your breakfast bacon? Our Gold Partner had a major task of changing an old CMS Danish Crown's website was based on and moving it to Umbraco.

Skills used
  • Headless CMS
  • Integrations
  • Mobile
  • Food & beverages

The kingdom to be built

The website we,, had to build for Danish Crown is their corporate website with a lot of sub-sites. It’s a website for a few different target groups: for the farmers that provide Danish Crown with meat, for the customers (major Danish food companies, such as Dansk Supermarked) and finally for the users, the people who are eating the meat, so-to-speak. The third group is especially important in Denmark because of the overall image of the company.

The building

Danish Crown was already using Umbraco for the international group intranet which they were very satisfied with. Therefore Umbraco was the obvious choice. Umbraco´s open architecture made it quite simple for us to implement the site as a SPA (Single Page Application) solution, which was necessary to meet the client’s wishes.

So by using Umbraco as a headless CMS we were able to integrate the SPA “layer” on top of Umbraco. We created 4-5 API endpoints which the front-end developers use to fetch data to and from the website.

It’s a huge advantage for us, because data transfer is faster and it helps us to separate our departments so our back-end developers can focus on the data and structure while the front-enders can focus on the markup and the script just in a bundle, it really helps our work flow. You can actually download this SPA solution here.

"The old website was based on a proprietary licensed based CMS and Danish Crown wished to move to a new open source platform. They furthermore needed a new fresh and responsive design,"

Rene Pjengaard, Tech Lead and Web Developer,

The royalties

What makes the website special is its unique recipe section. Each recipe is accompanied by a photo, and to improve the user experience and looks of the section, we have developed and implemented some code to extract the primary colors of each image. From the primary color the code finds the most usable contrast color within a predefined color range.

See the code in action. And if you would like to know more about the code itself, read here.

View solutionView partner website

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One of the biggest benefits of using Umbraco is that the community is incredibly pro-active, extremely friendly and helpful.

Chances are that if you get an idea for something you would like to build in Umbraco, someone has already built it. So it is very likely that you can get good and friendly advice from someone from the Umbraco community on Our - just ask.

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