Van Kaathoven
Increasing conversions with a multisite framework on Umbraco Cloud and Umbraco Commerce
A complex digital transformation with impressive results
About Van Kaathoven
Van Kaathoven is a renowned entity in the Netherlands' waste management sector and is a key subsidiary within the Ortessa group. The Ortessa Group is committed to addressing environmental challenges and sustainability, recognizing threats like population growth and resource depletion.
The Challenge: The need for a modern and efficient e-commerce solution
Facing the challenges of being on an outdated version of Umbraco CMS, Van Kaathoven sought a robust, future-proof solution to enhance their digital footprint and e-commerce efficiency.
Van Kaathoven required a new website to support growth, improve customer experience, and increase conversions, within the broader context of Ortessa's multilingual multisite strategy. This meant that Ortessa was looking for a solution that seamlessly could manage multiple subsidiaries through a single installation.
Additionally, the website’s look and feel needed to improve and become more modern and intuitive for the customers. This redesign required a deep understanding of Van Kaathoven's business goals, target audience insights, and the technical prowess to leverage Umbraco's capabilities effectively.
The Solution: Powerful, reliable, and user-friendly
To achieve these ambitious goals, web agency Webwonders, utilized the latest version of Umbraco CMS on the Umbraco Cloud service, ensuring a robust, secure, and scalable solution. The migration to Umbraco Cloud was pivotal, offering benefits such as automatic updates, rapid speed, and round-the-clock monitoring, which significantly reduced downtime and enhanced the user experience.
Van Kaathoven's digital transformation also included a strategic analysis, including an in-depth study of buyer personas, which informed the development of a fully integrated Umbraco Commerce B2B webshop. This platform was designed to cater to the specific needs of the customer base, offering variable pricing and VAT adjustments based on location to enhance the customer purchasing journey.
The technical implementation involved customizing Umbraco's flexible CMS to fit Van Kaathoven's unique requirements, integrating with external systems like the KVK register for streamlined operations. The use of specific plugins and packages further enriched the website's functionality, making it both powerful and user-friendly. Throughout this process, Webwonders maintained a focus on creating a future-proof digital platform that was not only functional but also aesthetically pleasing.
The Result: Setting new industry standards!
The result was a fresh, intuitively designed website that significantly improved navigation and user engagement, leading to increased conversions of up to an impressive 30%.
Thanks to the new Umbraco CMS-powered website and Umbraco Commerce platform that supports a user-friendly design and tailored B2B commerce capabilities, the website has seen an improvement of no less than 300% in user engagement, 60% fewer bounces, and higher operational efficiency across the multisite platform. Some of these impressive results are, of course, also due to the strategic pre-launch analysis by Webwonders that established clear buyer personas leading to a more targeted and effective marketing approach.
Furthermore, by using the built-in functionalities of Umbraco Commerce, region-specific pricing strategies have enhanced customer satisfaction and loyalty, leading to increased sales and revenue growth.
Migration to Umbraco Cloud ensured the website's reliability, enhanced security, and faster page speed of up to 50%, resulting in a superior user experience.
By combining technical expertise, the power of flexibility in Umbraco, Cloud, and Commerce, and a deep understanding of Van Kaathoven's business needs, Webwonders successfully delivered a comprehensive digital ecosystem, enhancing customer satisfaction across all subsidiaries of the Ortessa group, setting new industry standards.
