Discover how K.W. Bruun, the general agent for Opel in Sweden, embarked on a digital transformation journey with Umbraco Platinum Partner Toxic to unify and streamline operations across 90 reseller websites. Leveraging Umbraco Cloud, K.W. Bruun achieved enhanced efficiency, flexibility for resellers, and a modern user experience. Join us as we delve into the key highlights and outcomes of this partnership, showcasing the power of Umbraco in driving digital success for automotive businesses.
Skills used
- Umbraco Cloud
Sector
- Retail
Partner doing the case
- Company: Toxic
- Website: https://www.toxic.se
- Type: Platinum Partner
✅ Unified Platform   ✅ Flexibility for Resellers   ✅ Enhanced UX & Functionality
The challenge
K.W. Bruun Automotive AB, a division of K.W. Bruun & Co, represents Peugeot, Citroën, Opel, DS Automobiles, and Mitsubishi Motors in Sweden, managing vehicle imports and spare parts for these brands.
K.W. Bruun aimed to simplify and enhance digital operations for all Opel resellers. Recognizing the need for an updated solution, they opted to utilize Umbraco Cloud. Specifically, they sought to develop a digital solution capable of managing 90 websites under a unified platform.
The powerful Umbraco Cloud solution
In response to the needs of approximately 90 Opel resellers, a new intelligent digital solution was crafted on Umbraco Cloud. This innovative setup provides a holistic view of each reseller within a unified installation, facilitating centralized updates and granting resellers autonomy in content management within predefined parameters. The solution boasts a cohesive UX/UI design aligned with opel.se and seamlessly integrates Blocket's API for second-hand marketplace capabilities, alongside a script enabling car customization directly on the reseller's website.Â
The outcome? A technically sophisticated Umbraco Cloud setup, ensuring flexibility for resellers and enhancing efficiency for editors.
