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Marketing Features

Search Engine Optimization (SEO) 

Umbraco has all the features for you to optimize your technical SEO and on-page SEO so you can get better rankings with search engines. Besides the basic SEO features like title tags and meta descriptions, you can also add noindex and nofollow to your pages, avoid duplicate content with canonical tags, and get your pages indexed with XML sitemaps. And with the flexible platform, you can also do more complex things like adding schema markup, or hreflang tags for multilingual websites.

You have full control over the SEO capabilities of content created in Umbraco. From front-end design and markup to taxonomy and URL structure, all the tools are there to create and continuously expand the SEO capabilities.

Redirect management is built-in. An intuitive tree structure helps sort the taxonomy and URL structure. Titles/meta descriptions are simple to add on each page as well as ensuring social media sharing and Media content are performant.

A lot more can be found here: https://umbraco.com/umbraco-for-marketers/umbraco-the-seo-friendly-cms/

 

Feature available in: 

✔️  CMS: Custom/Plugin/3rd party 

✔️  Cloud: Custom/Plugin/3rd party

✔️  Heartcore: Custom/Plugin/3rd party

✅  Uno: Out-of-the-box

Social Media 

Social Media (SoMe) shares perform better when they’re tailored to the platform, and we know nothing better than seeing your quality content getting shared on SoMe and driving engagement. It’s even better when you decide how the social cards on Facebook and Twitter should look and what they should say. This can easily be managed with Umbraco where you can either reuse abstracts and media from your content or have specialized fields for editing the various social cards. This way you make sure that your communication fits the tone of voice of the various SoMe channels catching the attention of tons more people.

 

Feature available in: 

✔️  CMS: Custom/Plugin/3rd party 

✔️  Cloud: Custom/Plugin/3rd party

✔️  Heartcore: Custom/Plugin/3rd party

✅  Uno: Out-of-the-box

Marketing automation 

Whether you want to enrich content based on third-party data or integrate with a CRM, it’s all possible with the open nature and backend capabilities of Umbraco. You decide on the level of automation that is needed for your project and Umbraco is there to facilitate it. There might be fewer out-of-the-box solutions with Umbraco but those tend to impose more restrictions than allow for growth - with Umbraco you get the freedom to customize your setup based on your needs today and in the future.

Feature available in: 

✔️  CMS: Custom/Plugin/3rd party 

✔️  Cloud: Custom/Plugin/3rd party

✔️  Heartcore: Custom/Plugin/3rd party

✔️  Uno: Custom/Plugin/3rd party

Personalization 

Umbraco has a powerful variant engine that can be leveraged for personalization whether it’s location/language-based or any other parameter you want to use. Being based on .NET MVC, you also have the ability to leverage the content pipeline and enrich or change content based on data from third-party personalization tools. There’s really no limit to what you can do and there’s no restriction or requirements that get in your way.

There are even community and licensed packages that offer out-of-the-box functionality, so you can choose how you want personalization to work for you. 

Feature available in: 

✔️  CMS: Custom/Plugin/3rd party 

✔️  Cloud: Custom/Plugin/3rd party

✔️  Heartcore: Custom/Plugin/3rd party

✔️  Uno: Custom/Plugin/3rd party

Powerful search engine 

"Search" is an important part of most web projects today, that's why Umbraco has a built-in search engine: Examine.

Examine makes sure to index content and makes it searchable both in the backoffice and for frontend implementations. Examine is flexible and highly customizable allowing you to extend the capabilities to fit the needs of a specific project.

Whether you need to adjust a query, add optional filters or advanced functionality such as spatial search, or indexing PDF content, it's all possible.

Examine is based on Lucene, one of the most popular technologies for single site and internet search engines. Examine integrates Lucene with Umbraco and offers the capability to enrich content with external data, create custom indexes all powered by a fluent API that makes it easy to work with.

Feature available in: 

✅  CMS: Out-of-the-box 

✅  Cloud: Out-of-the-box 

✅  Heartcore: Out-of-the-box 

✅  Uno: Out-of-the-box 

No-code form builder 

A great website is all about conversions and conversations. This is why Umbraco also features a Form builder. Umbraco Forms makes it a breeze to build anything from simple contact forms to advanced questionnaires on your site through a simple and intuitive UI - all without any coding.

You also get an entire workflow layer that allows you to control how the data will be treated upon submission - Set up email or Slack notifications, add leads to a CRM, and the likes. Anything is possible and can be customized even further with a solid API to allow any type of integration.

Umbraco Forms gives you full control of the submission enabling you to adhere to security and data protection policies such as GDPR, without involving third-party services.

Feature available in: 

✔️  CMS: Custom/Plugin/3rd party 

✅  Cloud: Out-of-the-box 

✅  Heartcore: Out-of-the-box 

✅  Uno: Out-of-the-box 

Loved by developers, used by thousands around the world!

One of the biggest benefits of using Umbraco is that we have the friendliest Open Source community on this planet. A community that's incredibly pro-active, extremely talented and helpful.

If you get an idea for something you would like to build in Umbraco, chances are that someone has already built it. And if you have a question, are looking for documentation or need friendly advice, go ahead and ask the Umbraco community on Our.

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