Mission
Vision, 2025-2030
By 2030, Umbraco will be the leading CMS choice for enterprises and partners, driving innovation, sustainability, and global expansion.
We are the preferred CMS for enterprises & partners
Umbraco will be the #1 CMS for editing experience and the most loved platform by developers, thanks to continuous innovation and close collaboration with our ecosystem—partners, customers, and developers.
We will lead the CMS market
Umbraco will outgrow the CMS market by:
Achieving at least 25% annual growth, reaching 378 million DKK in revenue by 2029.
Expanding deeper into existing markets and wider into new ones—strengthening partnerships, customer relationships, and community engagement.
Broadening our product and service offerings to meet evolving business needs.
We will be responsible through a focus on triple sustainability:
People, Planet, Profit
By 2030, Umbraco will have achieved triple sustainability in three key areas:
People – World-class employee satisfaction and retention.
Planet – A fully carbon-neutral organization.
Profit – A stable and sustainable minimum 15% profit margin.
We will be a truly global organization
Umbraco will provide 24/7/365 global coverage, with national and regional offices strategically positioned to support key markets and drive international growth.