Our Values
Think of us as the CMS that actually texts you back. We’re the friendly CMS because we value high-fives as much as clean code. Peek at our 2030 goals to see how we’re staying human, humble, and carbon-neutral as we grow.
Think of us as the CMS that actually texts you back. We’re the friendly CMS because we value high-fives as much as clean code. Peek at our 2030 goals to see how we’re staying human, humble, and carbon-neutral as we grow.
We assume positive intent. We understand before being understood. We believe in people i.e. community, customers and employees. We empower people - staff and customers.
We treat others as we want to be treated. Mistakes happen - what matters is how we fix them. We want to have fun whilst being dead serious about the work we do.
We are honest and straightforward. We tell it as it is. We share our thoughts and knowledge. We encourage and facilitate collaboration.
We never accept the status quo. Inspired by our community, we keep improving products and processes. We want to do things better, best is next. We stay ambitious.
We take pride in delivering exceptional customer service. Happy employees are friendly employees and make customers smile. We want to build long-lasting relationships.
We are the preferred CMS for enterprises & partners.
Umbraco will be the #1 CMS for editing experience and the most loved platform by developers, thanks to continuous innovation and close collaboration with our ecosystem—partners, customers, and developers.
We will lead the CMS market.
Achieving at least 25% annual growth, reaching 378 million DKK in revenue by 2029.
Expanding deeper into existing markets and wider into new ones—strengthening partnerships, customer relationships, and community engagement.
Broadening our product and service offerings to meet evolving business needs.
We will be responsible through a focus on triple sustainability
People – World-class employee satisfaction and retention.
Planet – A fully carbon-neutral organization.
Profit – A stable and sustainable minimum 15% profit margin
We will be a truly global organization.
Umbraco will provide 24/7/365 global coverage, with national and regional offices strategically positioned to support key markets and drive international growth.