Don’t outsource your AI strategy

At Umbraco, we strongly believe that the choice should be yours. You know your business, and modern enterprises of today have specific requirements that call for a flexible and customized AI strategy. 

The Problem with “Plug-and-Play” AI

It might sound convenient, and make you feel comfortable that it has been chosen for you, but there’s a hidden trade-off: you give away control and lose flexibility. You’re limited to the models someone else chose, governed by data policies you didn’t define, and often locked into a vendor ecosystem that might not evolve with your needs.
That’s a quick way to show value, but not the kind of foundation you can build a business on.

You should be able to adopt, adapt, and integrate new capabilities on your own terms, within a framework that keeps your data and strategy in your control.

A Better Way: Open and Model-Agnostic by Design

Instead of embedding a predefined AI toolbox, we built Umbraco to support any AI model through a flexible, open architecture.

This means you can:

• Connect to any language model — OpenAI, Claude, Mistral, Gemini, Llama, or your own.
  
  

• Control what data is shared and how it’s used.
  
  

• Build custom workflows that fit your brand, voice, and business logic.
  
  

• Swap, upgrade, or combine models as technology evolves.
  

But openness isn’t just about the technology,  it’s about the ecosystem. With Umbraco’s marketplace and partner community, innovation starts in the open. You can opt in or out of AI packages and integrations to match your strategy, get ready-to-use solutions when you want speed, or build your own when you need precision and control.

It’s a future-proof, ecosystem-driven approach that lets you innovate with AI while staying in control of your content, your data, and your direction.

Introducing the Umbraco MCP Server

At the heart of this approach is the Umbraco MCP Server — our bridge between the CMS and the AI ecosystem.

MCP (Model Context Protocol) acts as a secure communication layer that lets Umbraco connect to any AI model in a consistent, structured way.
Think of it as a universal translator — one that not only understands your content but can also perform actions based on it.

With the MCP Server, you can:

• Keep your content safely inside Umbraco while allowing AI to interact with it responsibly.
  
  

• Build and manage multiple AI integrations in parallel.
  
  

• Empower editors and developers to work with AI in a controlled, transparent environment.

This isn’t just another integration layer, it’s the engine powering Umbraco’s agentic future.

Why Flexibility Matters

AI innovation is accelerating. New models, better fine-tuning methods, and privacy-aware options are emerging every month. 

Locking your CMS into one vendor or API today could mean missing out on the tools your team needs tomorrow.

By keeping Umbraco open and model-agnostic, we ensure that:

• You can experiment safely without breaking your setup.
  

• Partners and developers can extend and share their own AI tools.
  

• Your organization keeps ownership of its data, insights, and outcomes.

In other words: AI should work for you, not the other way around.

Building the Future — Together

Umbraco’s greatest strength has always been its community and ecosystem.
As we step into this new era, that openness and collaboration will matter more than ever.

The future of AI in content management isn’t about replacing creativity — it’s about amplifying it.
By choosing flexibility over restriction and control over convenience, you’re helping shape a stronger, more adaptive digital foundation for everyone who builds on Umbraco.

And one last remark...

AI is changing fast — but your strategy doesn’t have to chase trends.

 With Umbraco, you stay in the driver’s seat of your AI journey: open, adaptable, and ready for whatever comes next.

Umbraco. Your platform. Your AI. Your choice.