These recognitions reflect the strength of the platform, the feedback from our community, and the value teams are getting from Umbraco across digital experience projects of all sizes. Here are the highlights from this season’s reports.
The Winter 2026 G2 results show that Umbraco continues to perform strongly across multiple product categories. These recognitions span Web Content Management, Headless CMS, Digital Experience Platforms, and WebOps, reflecting Umbraco’s flexibility for both marketing teams and developers.
In Winter 2026, Umbraco continues to be a reliable choice across all business sizes within the G2 Web Content Management category. Umbraco holds a strong position at the top of the market with an overall placement at number 4.
Umbraco remains a Leader in both mid-market and small business categories. In the enterprise grid, we are recognized as a High Performer, showing continued trust from large organizations. This season also brings a total of more than 75 badges across categories, an increase from the last round.
These recognitions reflect Umbraco’s commitment to offering an editor-friendly experience on a scalable, flexible foundation.
Umbraco holds its category Leader position in the G2 Headless CMS category, and remains a Leader for both mid-market and small business. The most exciting result is the improvement in enterprise usability. Umbraco has moved from mid-tier last season to number 1 in the enterprise usability index.
This comes with several major badges:
Best Usability
Easiest Admin
Momentum Leader for Enterprise
Combined with our strong overall usability score, Umbraco is now recognized as the most user-friendly Headless CMS experience in this G2 report cycle. This improvement shows how Umbraco is becoming a strong fit for teams that want an enterprise-ready headless platform with a friendly UX.
With Umbraco Engage expanding the experience layer, Umbraco continues to grow in the G2 DXP category. We have moved up to an overall position of number 6, climbing from number 7 last season.
We continue to hold Leader status in small business and are recognized as a High Performer in the mid-market. In the enterprise segment, Umbraco is a Momentum Leader, reflecting strong user adoption and satisfaction.
Engage makes it possible to manage testing, personalization, analytics, and content in a single platform, and the Winter 2026 results demonstrate that teams are realizing the value of this integrated approach.
Umbraco maintains its strong standing in the G2 WebOps category, earning an overall Leader badge and a Leader badge for small businesses.
The biggest strength remains enterprise implementation. For enterprises, Umbraco earned:
Most Implementable
Highest User Adoption
This confirms that larger teams get up and running quickly on Umbraco and adopt the platform fully throughout their workflows.
G2’s Implementation and Usability indexes look at how easy a platform is to get started with, how quickly teams adopt it, and how pleasant it is to work in day-to-day. In Winter 2026, these scores show that Umbraco is not only powerful, but also practical for real teams who need to move fast and keep their editors happy.
Headless
Highest User Adoption for Enterprise
DXP
Highest User Adoption for Mid-Market
Easiest Setup for Small Business
WebOps
Most Implementable for Enterprise
Highest User Adoption for Enterprise
Alongside the G2 badges, the comparison report continues to show that Umbraco projects typically go live in about 4 months, with customers reaching ROI in about 11 months, compared to more than 17 months for many competitors. This aligns closely with our strong implementation scores and demonstrates how quickly teams can realise value with Umbraco.
G2’s Usability Index focuses on how easy a platform is to work with in everyday use. It looks at factors like ease of use, ease of administration, and how likely users are to recommend the product. In Winter 2026, Umbraco scores strongly across CMS, Headless, and DXP, especially for teams that care about a friendly editor experience.
CMS
Best Usability badge for Small Business
Number 1 for usability in Small Businesses group after moving up from second place
Number 2 overall for usability in the CMS category
Headless
Number 1 overall usability
Number 1 enterprise usability
Best Usability badge
Easiest Admin badge
A major jump from number 7 to number 1 in enterprise usability
DXP
Number 2 overall usability score
Number 2 for Mid-Market
Number 2 for Small Business, up from number 3
Best Usability and Easiest to Use badges for Small Business
G2’s regional Grid Reports show how a platform performs in specific markets. In Winter 2026, Umbraco continues to rank strongly across key regions, with multiple Regional Leader and High Performer badges in CMS, DXP, and Headless.
Umbraco is recognised as a Regional Leader in Web Content Management across a wide set of markets:
Nordics: Regional Leader
UK: Regional Leader
Europe: Regional Leader
EMEA: Regional Leader
Australia: Regional Leader
ANZ: Regional Leader
India: Regional Leader
Asia: Regional Leader
Asia Pacific: Regional Leader
Umbraco Engage also performs strongly in the Digital Experience Platform category, especially in Europe and the UK:
UK: Regional Leader
Europe: Regional Leader
EMEA: Regional Leader
Small Business Europe: Regional Leader
Small Business EMEA: High Performer
In Headless CMS, Umbraco combines strong positions in Europe with growing recognition in Asia and beyond:
Europe: Regional Leader
UK: Regional Leader
EMEA: Regional Leader
India: High Performer
Asia: High Performer
Asia Pacific: High Performer
These results show how Umbraco continues to strengthen its position across regions, not only in Europe but also across Asia Pacific and emerging markets.
G2 recognitions matter because they come directly from user feedback. With 936 reviews at the time of writing, Umbraco is one of the most highly reviewed products in the CMS and DXP categories on G2.
From enterprise teams adopting headless at scale to small businesses looking for ease of use, the results highlight three major strengths:
Friendly and intuitive editor experience
Fast implementation and fast time to value
Strong global adoption backed by real user feedback
Umbraco continues to reflect these qualities, staying true to our vision of providing a flexible, friendly platform that grows with you.
Want to explore more?
Visit our G2 profile to read real user reviews
Try our G2 comparison report to see how Umbraco performs against other CMS vendors
Book a discovery call to get a guided conversation with our team
Try Umbraco in a sandbox demo
Whether you are exploring a new CMS or planning a migration, Umbraco offers a friendly, flexible, and future-ready platform that supports teams of all sizes.
Umbraco has once again been recognized by G2 for Fall 2025, earning top spots across Web Content Management, Headless CMS, and Digital Experience Platforms. From global leadership to regional #1 rankings, these results highlight why businesses worldwide trust Umbraco for flexibility, ease of use, and fast ROI.