Why AI Needs a Platform, Not Just Potential

From Hype to Framework

Right now, many businesses face a false choice:
Do you build apps and AI agents from scratch, or do you buy into a closed system with predefined AI tools?

Neither approach will hold up.

• The first one will be too complex and also costly.
  
  

• The second locks you in and limits your future.
  

The smarter path lies in between — an open, capable platform that gives you the freedom to build your own AI agents with a secure framework.

That’s where real innovation happens, combining data from various sources with the best AI model to provide insights in a flexible, user-friendly way. 

At Umbraco, we enable exactly that balance with our Open Content Platform:
You bring the creativity, AI tools of choice, and data — we provide the structure, transparency, and governance to make it work in your IT landscape.

The Open Future of AI

As AI evolves, the first step we’ll see is smaller, specialized applications and AI agents built for specific business needs — connected through secure and open platforms.

That’s where partners play a crucial role: helping enterprises design and deploy AI that fits their unique goals, not someone else’s roadmap.

The future of AI isn’t locked away in a black box.
It’s open, integrated, and built on trust.

Security, Responsibility, and Process

Enterprises need AI that can scale responsibly. That means protecting data, maintaining transparency, and ensuring every AI action is explainable and auditable.

A platform approach gives you that — not as an afterthought, but by design. The approach does not call for one company-wide platform; it creates a process around AI that allows for both speed and safety.

Without that foundation, companies risk scaling too fast and losing control of how AI impacts their business models, users, and trust.

Mats Persson
CEO, Umbraco

You may also be interested in our CTO's perspective on AI - "Don't outsource your AI strategy" - find his blog post below.