Aarhus Festuge

Background

Aarhus Festuge is one of Denmark’s largest cultural events, attracting close to a million visitors across some 2,000 performances, exhibitions and happenings every year. The festival’s marketing team wanted a digital platform that would help audiences not only discover what’s on, but also tailor their cultural experience to their own interests. Previously, all events were listed in one long list, making it hard for visitors to find the right things quickly.

Also, Aarhus Festuge works with hundreds of external organisers, so streamlining how events are submitted and displayed was critical to reducing admin burden, preventing errors, and ensuring a professional user experience.

Solution

As a result of a close collaboration with Aarhus Festuge’s marketing team, Illumi delivered a fully integrated event platform built on Umbraco CMS. The new platform brings together the official website, an event calendar and an organiser module in one place.

Organisers can log in, register events with accurate location and imagery, and even preview and translate their text into English with a single click – saving time and ensuring quality.

Audiences benefit from intuitive filters by genre, date, accessibility and price, plus a “Near You” feature that shows events happening close by in real time. The design is mobile-first and responsive, recognising that most users prefer to access Aarhus Festuge content on the go.

Impact

The new platform has transformed how people discover and engage with Aarhus Festuge. Visitors can quickly find events that match their interests, save favourites across devices, and discover real-time opportunities around them – making culture feel spontaneous and accessible. For the Aarhus Festuge team, the streamlined event submission and approval process has significantly reduced manual work and increased data accuracy.