Adventure Credit Union
A refreshed website that is a trusted financial guide for this Michigan credit union’s members
Background
Adventure Credit Union has been partnering with ZAG for more than a decade, having gone through previous website redesigns to support new brands and evolving business goals. Ready to refresh its digital experience to be consistent with current trends and user expectations, the credit union set forth on a redesign adventure with ZAG to create a website that serves as a trusted guide for members.
Solution
Flexible and dynamic layouts streamline content management while maintaining branding and consistency across the site. The streamlined navigation and featured promotion in the online banking login, together with contextual promos throughout the site, facilitate engagement and conversions. In addition, the CMS allows for easy site management and seamless integration with third party platforms, from online applications and banking, to chat and appointment scheduling.
0%
increase in auto loan conversions
0%
increase in home equity loan applications
0%
increase in new users
Impact
The custom build makes it easy to manage content, follows SEO best practices, integrates with several third parties and includes a custom rates management tool and locations finder. Custom analytics also track performance to help inform future changes.
“Once we decided to build a new website, hiring ZAG Interactive was a no-brainer! Their team did a great job of incorporating our ideas and brand elements into a stunning new website that aligns with our members’ needs and our credit union’s goals.”
- Adventure Credit Union
