Background
AlixPartners is a global consulting firm that helps businesses with urgent and critical challenges like performance improvement, restructuring, and transformation. Founded in 1981, the firm is known for its action-oriented approach to complex situations, working with clients such as companies, law firms, and private equity firms.
AlixPartners faced a critical challenge with their existing website, which sat at the core of their digital ecosystem and served more than 10,000 visitors daily. The site no longer reflected who they were, what they did or what they stood for.
They needed a complete redesign and rebuild that would deliver a modern, intuitive, high performance user experience while enabling strong storytelling, seamless user journeys and multiple conversion pathways. It was essential for the new website solution to showcase the firm’s people, one of their most important differentiators, and make it easier for clients to connect.
Their previous system presented significant limitations that held the business back. It lacked the accessibility, responsiveness and publishing capabilities required to support strategic communication, and it did not meet modern user interface (UI), user experience (UX) or performance standards. Customer journeys led to dead ends, search capabilities were underpowered, and the existing infrastructure was not aligned with their technical expectations.
"We have created a site and underlying infrastructure that isn’t just cutting edge for the sake of it, but one that truly delivers on performance, flexibility and functionality."
Solution
The solution was built using a fully composable architecture, allowing the website to be constructed from modular, independent services instead of relying on the rigid monolithic structure commonly used in many websites today. This approach delivered long term flexibility, faster evolution and reduced total cost of ownership by ensuring that each function, such as content management, biography management, insights, federated search, taxonomy, talent acquisition and digital asset handling, was powered by a dedicated microservice.
Supported by a central content hub, Enterspeed, the system unified and synchronised data from multiple sources, enabling real time transformation, enrichment and seamless delivery across channels. With Algolia providing fast and intelligent search, Cloudinary optimising media assets, Passle powering expert insights and Umbraco enabling flexible content creation, every component could operate independently yet cohesively to deliver a dynamic, scalable and future ready digital experience.
This architecture also enabled exceptional performance, sustainability and user engagement. The central content hub ensured consistent, searchable and richly structured content, while a unified taxonomy enhanced discoverability across biographies, insights, job opportunities and more. Editors could dynamically connect related content, configure contextual search options and publish updates instantly through incremental static generation.
Results
With the new website solution in place, AlixPartners were able to create a high performing, business driving digital platform. The goal was to create a fast, scalable and engaging experience that benefits both end users and internal teams.
Results in the first 30 days:
Business impact: more than 5 million US dollars in new business generated within six months
840,000 page views and 187,000 insight views, reflecting increased engagement and content discoverability
Average load time of just 30 milliseconds, providing a seamless experience for users worldwide
280,000 biography views, highlighting enhanced visibility of AlixPartners’ team and expertise
Key benefits:
Performance and speed: A globally available static website ensures extremely fast load times, improving conversion and user satisfaction
Enhanced user experience: Intuitive journeys and optimised content make it easier for visitors to find insights and take meaningful actions
Empowered editors: Content management is streamlined, enabling teams to update and publish with ease
Future-proof architecture: Built on a composable architecture, the website solution scales effortlessly to support long term growth and evolving digital needs
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Over $5 million in business delivered in just six months
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840,000 page views the first 30 days
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99% performance score on PageSpeed Insights
