APB Speakers
Wakefly and APB Partner to Elevate Digital Performance and Drive Measurable Growth
Background
Before partnering with Wakefly, APB faced significant challenges with its paid search strategy. Years of inconsistent management and lack of structure left its Google Ads account fragmented, inefficient, and underperforming. Branded and non-branded keywords were mixed together, conversion tracking was outdated or inaccurate, and there was no clear strategy for keyword grouping, ad copy testing, or negative keyword management. As a result, APB’s campaigns were wasting budget, missing valuable leads, and providing little actionable insight. The company needed a complete restructuring of its advertising foundation—one that could improve visibility, optimize spend, and deliver measurable performance gains across all digital marketing efforts.
Solution
Wakefly began by conducting a comprehensive PPC audit to assess APB’s existing Google Ads account structure, keyword performance, ad copy, and conversion tracking. With insights from the audit, the team implemented a complete account overhaul—establishing separate branded and non-branded campaigns, removing duplicates, refining keyword groups, and applying the Alpha-Beta structure to balance keyword discovery and optimization. Wakefly also introduced a robust negative keyword strategy to eliminate wasted spend, rewrote ad copy using best practices to improve relevance and engagement, and ensured every ad group included multiple tested variations. Additionally, the team optimized ad extensions, expanding sitelinks and adding callouts and call extensions to increase visibility. To track performance accurately, Wakefly rebuilt conversion tracking within Google Analytics and AdWords, ensuring that only meaningful leads were measured. These strategic updates created a stronger, more efficient account foundation designed for sustained growth and measurable ROI.
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click through rate improvement
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Impact
The results of Wakefly’s strategic overhaul were dramatic and immediate. By restructuring APB’s campaigns, refining keyword strategies, and improving ad relevance, the agency delivered a 350% increase in conversions and a 150% improvement in conversion rate, demonstrating a significant boost in lead quality and campaign effectiveness. At the same time, overall efficiency improved across every key metric—click-through rate rose by 73%, average cost-per-click dropped by 34%, and cost per conversion decreased by 73%, allowing APB to generate far more results at a lower cost. Total clicks surged by 80%, reflecting stronger audience engagement and higher visibility in search results. Together, these improvements transformed APB’s paid media performance from a fragmented, underperforming effort into a highly efficient, data-driven engine for growth.
