Transforming BIMCO’s Global Digital Presence Through User-First Design
Background
BIMCO, a leading global shipping organisation, needed to modernise its website after nearly two decades on its legacy CMS. With a licence expiry looming, they faced a tight deadline to rebuild their digital presence. The existing site had major usability and accessibility issues, such as poor search, gated content, cluttered design, and a lack of visual engagement - all of which made it difficult for users to navigate and engage with the platform.
Solution
Cantarus partnered with BIMCO to deliver a full digital transformation using Umbraco CMS. The project began as a design-only engagement but evolved into a full-site implementation due to tight deadlines and the need for deeper expertise. Cantarus provided strategic discovery, built a scalable design system in Storybook, configured a best-practice Umbraco CMS setup, and integrated key business systems. By working as an extension of BIMCO’s in-house development team, Cantarus ensured a seamless delivery, on time and without compromise.
Impact
The new BIMCO website has significantly enhanced usability, accessibility, and performance. It now features improved search capabilities, dynamic visuals, inclusive design, and streamlined content management. Key results include a 110% increase in engagement time, a 100% rise in returning visitors, and a 9.6% boost in organic search acquisition. The platform supports BIMCO’s long-term digital ambitions and reflects a close, strategic partnership between internal and external teams.
“Cantarus delivered exceptional results, seamlessly stepping in to support our in-house team when we needed them most. Their user-first approach and expertise have truly transformed our website platform.”
– Anders Fagerberg, Chief Technology Officer at BIMCO
