Bliz Umbraco Cloud Case Study

Case study


Building a new e-commerce solution with eye-catching design

The Swedish retailer Bliz (part of Future Eyewear Group) sells sports glasses, goggles, sunglasses and helmets for everyone who loves being active and likes to challenge themselves. They had a website that, for a rapidly growing business such as Bliz, just wasn’t optimal. A brand new e-commerce solution was needed, one that would place them among leaders of the market. Webmind set out to build the new solution using Uccelerate and Umbraco Cloud:

Skills used

  • Design
  • Ecommerce
  • Umbraco Cloud


  • Retail
  • Sport

Partner doing the case

What we set out to do

Bliz offers products designed in Sweden that are at the cutting edge in both function, technology and appearance. We, Webmind, have been working together with Bliz and Future Eyewear Group since 2017.

Bliz previously had a poorly built website that simply wasn’t optimal for a fast growing e-commerce business. There were a few other solutions built previously that didn’t make it possible for the brand to grow online and develop in the way that Future Eyewear Group wanted it to.

The old site also focused on marketing and brand awareness rather than e-commerce. So, our job was to build a much more flexible e-commerce solution for Bliz, speed up the site and give the design makeover.

Building a fast and flexible solution

To get the result we wanted and avoid reinventing the wheel we built the site with Uccelerate. That is our ambitious project started together with Ucommerce to create an accelerator for e-commerce solutions. We collected all our knowledge and boiled it down into a flexible foundation to build a complete e-commerce site on. We put a lot of effort into optimizing the page speed and used Lazy Load. 



What normally would take several hundred hours in the start-up of the project instead takes half the time and that gives you an e-commerce site for just a fraction of the normal price.

This means that the client can begin selling online quicker, and we can focus on individualizing the functions and design that the client is looking for.

We redesigned the whole interface to get the flexibility the solution needed, which means that our client can now easily update the site and adjust the content after season or campaign.

To give the developers further flexibility and the ability to use automatic updates we built the new with Umbraco Cloud. It allows you to save a lot of time, thereby reducing costs for the client. Not only that, you can be sure that your site is secure.

“Working with Umbraco makes it easy and flexible to build new content and customize the pages. This gives us an e-commerce site that always displays the latest season and products for our customers. Our collaboration with Webmind made it possible to launch the new in less than 5 weeks, a very successful project that gave us an increase of sales by 93% compared to the previous year!”

Pauline Mämpel, E-commerce Manager, Future Eyewear Group

End result

Now Bliz has a flexible and solid e-commerce site that already increased sales by 93% compared to the previous year. 

Since the launch of the new we have been honoured to build two more sites ( and for Future Eyewear Group.

View solution View partner website

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