Bliz Umbraco Cloud Case Study

Case study


An Umbraco Cloud solution that brought 93% increase in sales

The Swedish retailer Bliz had a website that wasn’t optimal for their rapidly growing business. A brand new e-commerce solution was needed, one that would place them among leaders of the market. Webmind set out to build the new solution using Uccelerate and Umbraco Cloud which lead to a great increase in sales! And they're here to tell you how they made it happen: 

Skills used

  • Design
  • eCommerce
  • Umbraco Cloud


  • Retail
  • Sport

Partner doing the case

93% Increase in Sales 


That's what Bliz experienced with the new flexible and reliable e-commerce site that we, at Webmind, built for them on Umbraco Cloud. What a difference!

“Working with Umbraco makes it easy and flexible to build new content and customize the pages. This gives us an e-commerce site that always displays the latest season and products for our customers. Our collaboration with Webmind made it possible to launch the new in less than 5 weeks, a very successful project that gave us an increase of sales by 93% compared to the previous year!”

Pauline Mämpel, E-commerce Manager, Future Eyewear Group

If you want to know how we made that happen, then keep on reading - you're in for a treat. 

On the way to success with Umbraco Cloud


What we set out to do

Bliz sells sports glasses, goggles, sunglasses and helmets for everyone who loves being active and likes to challenge themselves. Their products are designed in Sweden that are at the cutting edge in both function, technology and appearance. We've actually been working together with them and Future Eyewear Group since 2017.

Bliz previously had a poorly built website that simply wasn’t optimal for a fast-growing e-commerce business. There were a few other solutions built previously that didn’t make it possible for the brand to grow online and develop in the way that Future Eyewear Group wanted it to.

The old site also focused on marketing and brand awareness rather than e-commerce. So, our job was to build a much more flexible e-commerce solution for Bliz, speed up the site and give the design makeover.

Building a fast and flexible solution

To get the result we wanted and avoid reinventing the wheel we built the site with Uccelerate. That is our ambitious project started together with Ucommerce to create an accelerator for e-commerce solutions.

We collected all our knowledge and boiled it down into a flexible foundation to build a complete e-commerce site on. We put a lot of effort into optimizing the page speed and used Lazy Load.

What normally would take several hundred hours in the start-up of the project instead takes half the time and that gives you an e-commerce site for just a fraction of the normal price.

This means that the client can begin selling online quicker, and we can focus on individualizing the functions and design that the client is looking for.


Bliz 3
Bliz 4
Bliz 5

We redesigned the whole interface to get the flexibility the solution needed, which means that our client can now easily update the site and adjust the content after season or campaign.

To give the developers further flexibility and the ability to use automatic updates we built the new with Umbraco Cloud. It allows you to save a lot of time, thereby reducing costs for the client. Not only that, but you can also be sure that your site is secure.

Discower how your business can benefit from Umbraco

Let us show you how you can focus on all the fun stuff with Umbraco Cloud. If you want to see Umbraco Cloud in action, let us talk, and show you how your company can benefit from using Umbraco Cloud. 

Book a live demo to see how your business can benefit from Umbraco

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