Background
Camira Fabrics, a global leader in high-performance and sustainable textiles (including the iconic seat fabric for the London Underground), approached us with a key challenge - their Kentico-based website was holding them back.
It was archaic, difficult to manage, and delivered a poor user experience, which was a mismatch for a brand celebrated for innovation and design excellence.
They wanted a digital experience that could grow with them, connect with international audiences, and reflect the craftsmanship and sustainability that define the Camira brand.
Solution
We designed and built a completely new digital platform, combining strategic UX design with robust development to deliver a future-ready website on Umbraco, using Umbraco Commerce.
Our process began with an in-depth UX discovery phase, including:
Audience research and analytics deep dive to understand user needs and behaviour
Journey analysis to map real user behaviour, two rounds of tree testing and card sorting for structure refinement and design validation
Wireframing and component mapping to streamline navigation across multiple audiences
Creation of a design system to guide consistency, accessibility, and scalability
Impact
Camira’s new platform has redefined its digital capability, creating:
A faster, more resilient website that empowers internal teams to manage and evolve content
A scalable eCommerce foundation enabling growth across global markets
Localised user journeys supporting trade and direct customers with tailored content and pricing
A unified design and development system supporting ongoing digital transformation
The impact on Camira’s digital performance has been significant, driving stronger acquisition, higher conversion rates, and a scalable new revenue stream for the business.
A rigorous CRO framework helped us improve clarity, reduce friction, and enhance customer flow, resulting in stronger performance across every core conversion point.
62.5% experiment success rate (well above the CRO industry norm of 25–30%)
19.84% increase in transactions
1907% RO1, or 19:1
0%
experiment success rate
0%
increase in transactions
0%
RO1 (or 19:1)
"Working with Enjoy has been a genuine partnership. They’ve taken the time to understand our business, our heritage, and our goals, and translated that into a digital strategy that actually works. What started as a website project has evolved into a long-term relationship where they help us uncover new opportunities, challenge our thinking, and drive real commercial results."
