C&K Switches
From Manual Updates to Marketing Agility — C&K Gains Full Control with Umbraco
Background
C&K’s primary goal was to enhance the overall user experience by improving site navigation, functionality, and accessibility. The existing static site limited their ability to manage content efficiently, present products effectively, or integrate modern tools to support purchasing and lead generation.
C&K needed a platform that could not only display thousands of products with intricate technical data but also make it easy for customers to find and compare options. The site also had to support a consistent, professional design across all pages and offer the flexibility to expand globally, accommodating multiple languages and regional markets.
From a technical perspective, the migration from a static HTML environment to a dynamic content management system (CMS) posed significant challenges. Wakefly needed to ensure that the new site structure could handle complex product data relationships, support distributor integrations, and deliver a seamless experience for both users and administrators.
Solution
Wakefly designed and developed a new, fully dynamic website built on the Umbraco CMS, transforming how C&K managed and presented their extensive product catalog. The migration from a static site to Umbraco enabled C&K to maintain complete control over their content, update product information quickly, and expand site functionality without relying on technical support for every change.
The new website architecture allowed for efficient organization of large amounts of product data and intricate functionality within a scalable, easy-to-manage framework. Wakefly implemented flexible component-based templates, giving the C&K marketing team the ability to create and update pages without sacrificing design consistency.
To further enhance the user experience, Wakefly integrated a parametric search and product selection guide, allowing customers to easily filter and compare products based on key technical specifications. The team also developed a distributor stock integration, giving visitors real-time access to product availability and purchasing options through partner channels.
Recognizing C&K’s global reach, the new site was built with multi-lingual support—initially supporting English and Mandarin—while ensuring that additional languages could be added seamlessly in the future. A competitor products import feature was also implemented, helping users identify C&K equivalents to competitor components and improving conversion potential.
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Impact
The launch of the new Umbraco-powered website marked a significant digital transformation for C&K Switches. The move from a static site to a dynamic CMS provided the flexibility and scalability needed to support their expanding global business.
From a user standpoint, the new site delivered a vastly improved experience, with intuitive navigation, powerful product search tools, and direct access to distributor stock information. The clean, consistent design strengthened C&K’s brand identity and reinforced their reputation for quality and innovation.
For the internal team, managing content became far more efficient. With Umbraco’s intuitive interface and component-based templates, the C&K marketing team could update pages, add new products, and manage multiple languages without developer assistance.
Overall, the new website positioned C&K Switches for long-term digital growth—providing a scalable foundation to support their global marketing initiatives and ensuring they can continue delivering superior service and solutions to their customers worldwide.
