Background
Elektro-Isola A/S is one of the world’s leading manufacturers of technical composite materials for high-tech applications across industries such as transformers, e-mobility, medical technology, and transportation. The company processes hundreds of quotations every month for customers around the globe.
Sales and customer support previously took place via phone, email, or in-person meetings. But with a new customer portal, online self-service has become a key focus area. The ambition was clear: the new portal should increase self-service, improve usability, and reduce internal workflows – ultimately streamlining the sales process.
Solution
Elektro-Isola’s new customer portal includes tailored functionality such as quotation management, access to pricing, re-calculation of previous orders, and invoice overview. One of the most significant features is the advanced product configuration, enabling customers to handle more of the purchasing process independently.
Previously, sales representatives spent a considerable amount of time reviewing specifications for standard tubes and cut tubes together with customers. That process has now been optimised with an intuitive tube configurator, allowing customers to build their own tubes with precise dimensions, materials, and technical requirements. In just a few clicks, customers receive a real-time price calculation and can generate a quotation, which is sent directly to their email.
At the same time, the tube configurator provides intelligent recommendations that help optimise production and reduce waste – for example by suggesting order quantities that minimise cutting scrap and lower unit costs. The solution is built on Umbraco and closely integrated with Elektro-Isola’s existing business systems, including NAV and SharePoint, ensuring a smooth quotation process while reducing the risk of manual errors.
Impact
With the new customer portal, Elektro-Isola has improved the customer experience and streamlined internal processes. Customers benefit from faster responses and greater flexibility, while sales teams spend less time on manual, time-consuming order handling and more time on qualified advisory work.
The project has also been characterised by close collaboration and transparent project management. Through regular status meetings and detailed project reports every two weeks, Elektro-Isola has maintained a clear overview of progress, time consumption, and any outstanding tasks. Direct communication with project managers – and especially developers – has supported a smooth process and ensured that Elektro-Isola felt closely connected to both the workflow and the team behind the solution.
“With the new customer portal, we have improved the customer experience and streamlined our internal processes. Customers receive faster responses and greater flexibility, while our sales team spends less time on time-consuming manual orders and more time on what truly makes a difference – qualified advisory work.”
