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First Community Credit Union

A credit union website that puts its members first

ZAG helped this community credit union overhaul it’s digital presence, creating a modern, conversion-focused website that is easy to use and delivers real value to current and prospective members.

Background

First Community Credit Union had an outdated website and enlisted ZAG to develop a new site that was a user-friendly, cohesive, engaging experience tailored to member needs. ZAG chose Umbraco as the CMS based on their administrative requirements.

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Solution

With new branding elements, visually engaging page content, convenient money management tips, strategic promotions, intuitive site structure, improved technology and more, the reimagined site is now a seamless experience for both visitors and administrators. A refreshed homepage banner accommodates multiple promotions while strategically highlighting popular lifestyles and goals. A flexible, user-friendly design makes the website feel approachable and effortless to navigate, strengthening trust with visitors.

Impact

A tailored analytics approach was created to give the credit union deeper insights into user behavior, enabling smarter future optimizations. Reviewing the quantitative data before and after launch, including conversion events, engagement and more, the new site is dramatically outperforming the previous site. Qualitative feedback has also been incredibly positive.

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increase in engagement time per active users

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increase in new users

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increase in key events from mobile users
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“At First Community Credit Union, we focus on our members. Our new website makes it easy for them to find information, manage their money, and feel confident in their financial choices. ZAG was a helpful partner who understood our mission well throughout the building process.”

- First Community Credit Union

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