Scaling up flyadeal’s productivity and page views with Umbraco Heartcore
Key results
flyadeal, a low-cost airline in Saudi Arabia, had a goal for their next platform:
Instead of creating and managing multiple content management systems, they wanted to use the same content across their multiple websites and apps under their e-commerce ecosystem - all handled through a single CMS.
So in 2023, they initiated a next-generation, e-commerce platform project.
The team was already using Umbraco, but for their new project, they were looking for a headless, cloud-based solution that could be unified seamlessly across different platforms.
Looking for great usability for business and technical teams alike
flyadeal was evaluating software providers based on four additional parameters: ease of coding and use, scalability, support, and cost.
Ultimately, the team chose Umbraco Heartcore for its ease of development and usability which allows them to significantly decrease their time to market.
With some of the other headless CMS options, flyadeal saw a complexity that needed the day-to-day involvement of senior development resources. On the contrary, they found Umbraco Heartcore to be easy to use and adaptive for both the development teams and the business e-commerce teams.
If we want to launch a promotion and all the creatives are lined up, the business team knows how to run the promo widgets on different pages, and they aren’t dependent on technical resources. This lack of complexity is what brings Umbraco ahead. When the business teams can do their job with ease and the technical teams can work on development in parallel, your time to market is extremely reduced. And that was the most important thing for us.
The onboarding process with Umbraco was smooth, and the flyadeal teams involved in the project received the necessary support and education to be able to use the entire product to the fullest. Umbraco Heartcore also fulfilled flyadeal’s compliance requirements.
Post-launch productivity and user engagement
Within 90 days, flyadeal’s new platform was fully implemented.
Their new platform now allows them to step away from running multiple content management systems for all their digital channels, having to manually update each.
Instead, they can easily scale the same content across multiple widgets on both web and mobile.
The solution improved flyadeal’s efficiency, decreased dependency on development teams, and reduced time to market for promotions. They are now up and running within a few hours, allowing the team to be more productive and run more promotions than ever before.
The new solution benefited the customers, as well. The load time on their web pages has been reduced, resulting in increased user engagement: page views were up by 19.51%, the number of views per user increased by 16.32%, and overall, the engagement time went up by 5.13%.
The transition between pages is more friction-free and the load time is light. After switching to Umbraco Heartcore, we have seen technological improvements as well as usability improvements.