Health Plans Inc.

From Legacy to Leading-Edge: Health Plans Inc. Embraces Umbraco 13

Health Plans Inc. (HPI), a leading third-party administrator, partnered with Wakefly to modernize its website and enhance its digital presence. By upgrading from Umbraco 8 to Umbraco 13, Wakefly delivered a faster, cleaner, and more user-friendly platform that streamlined navigation, improved backend efficiency, and optimized content management. The redesigned site removed outdated features, strengthened social media integration, and refined calls-to-action for greater engagement.

Skills used

SEO
Support
Development
Content Migration
Data Migration

Sectors

Healthcare
Professional services

Partner working on the case

Company:: Wakefly, Inc.
Website:: https://www.wakefly.com/what-we-do/umbraco-partner/
Type:: Platinum

Background

The primary objective was to rebuild HPITPA.com on Umbraco 13, leveraging the latest features to improve functionality, scalability, and ease of use. Beyond the CMS upgrade, the redesign focused on optimizing the website’s structure, refining content presentation, and eliminating outdated features.

Key objectives included:

Migrating all existing content and essential functionality to the new Umbraco 13 platform.
Updating call-to-action (CTA) colors for improved visibility and engagement.
Removing legacy custom code, including the existing Pinwheel feature.
Eliminating the outdated Map feature to enhance navigation and usability.
Enhancing social media integration by determining the best way to incorporate LinkedIn and Facebook feeds.

Harnessing the Power of Umbraco 13

With the transition to Umbraco 13, Wakefly worked closely with HPI to maximize the benefits of the platform’s enhanced flexibility, improved performance, and intuitive content management tools. This upgrade allowed for better backend efficiency, future-proof scalability, and a seamless experience for site administrators.

Our Approach

To ensure a smooth transition and successful implementation, Wakefly followed a structured process:

Strategic Planning & Content Migration

We conducted a comprehensive audit of the existing website to assess content needs, technical challenges, and areas for improvement. A meticulous content migration plan was developed to minimize disruptions and ensure a seamless transition to Umbraco 13.

User Experience & Design Enhancements

While maintaining the existing site structure, we introduced updated CTA colors to enhance user engagement and removed unnecessary elements, including the Pinwheel and Map features, to simplify navigation and improve site speed.

Optimized Social Media Integration

Understanding the importance of social engagement, we evaluated the best approach to seamlessly integrate LinkedIn and Facebook feeds, ensuring dynamic content updates and increased visibility for HPI’s latest news and insights.

Development & CMS Optimization

Utilizing Umbraco 13’s latest capabilities, our development team rebuilt the website with optimized performance and improved backend usability. Adjustments were made to enhance workflow efficiency for content administrators, ensuring ease of updates and ongoing site management.

Quality Assurance & Deployment

Prior to launch, extensive testing was conducted to validate functionality, mobile responsiveness, performance optimization, and compliance with business objectives. The final deployment ensured a seamless transition to the new platform with minimal downtime.

Solution

The migration to Umbraco 13 successfully modernized HPITPA.com, delivering a cleaner, faster, and more user-friendly website. With enhanced backend efficiency, HPI’s team can now manage content more effectively, ensuring timely updates and an improved user experience. The removal of outdated features streamlined site performance, while stronger social media integration and optimized CTAs have increased engagement.

By partnering with Wakefly, Health Plans Inc. has not only upgraded its digital presence but has also positioned itself for future scalability and continued success. The new Umbraco 13-powered website provides a strong foundation for growth, ensuring that HPITPA.com remains a valuable resource for clients and stakeholders.

Impact

Wakefly’s modernization of the Health Plans Inc. website had a measurable impact on both performance and engagement. Following the upgrade to Umbraco 13, HPI experienced a 17% increase in users, 14% more sessions, and a 22% rise in page views, indicating stronger visibility and visitor interest. User engagement also improved, with average engagement time up 7% and a 10% decrease in bounce rate, reflecting a more intuitive design, streamlined navigation, and optimized content delivery. Overall, the redesigned site not only enhanced user experience but also strengthened HPI’s digital presence and positioned the organization for scalable growth.