Background
InRoads Credit Union hired ZAG Interactive to create an engaging website to better appeal to current and prospective members. ZAG created a modern, conversion-focused site that streamlines the user experience, offers fresh, helpful content and resources, represents the credit union’s brand and will scale well as the credit union evolves over the years.
Solution
Flexible and dynamic layouts allow for user experience consistency, while the Umbraco CMS facilitates content management. A new site architecture with relevant menu promos helps visitors find financial products, solutions, and resources. In addition, the site seamlessly integrates with third party platforms, from chat to online banking to calculators and more.
Impact
The custom website includes a fresh content and SEO strategy, a custom rates management tool, a solutions finder to match products/services to life goals and custom analytics also track performance to help steer future decisions.
0%
increase in Mortgage pageviews post launch
0%
increase in engagement rate on Mortgage pages
0%
increase in Savings pageviews
"Our mission at InRoads Credit Union is to deliver an exceptional InRoads experience while elevating the overall financial wellness of our members, employees, and community - and this newly designed website helps do just that. We now have a digital platform that brings our core values (innovation, inclusivity, empowerment, empathy, and collaboration) to life in a way that is visually engaging, easy to navigate, and welcoming for all users. ZAG helped us create a website that not only looks great but truly enhances how we serve our community online."
