From Static to Stunning: Reimagining ISAPS’ Global Digital Presence
Background
The International Society of Aesthetic Plastic Surgery (ISAPS) is the leading global organisation for board-certified aesthetic plastic surgeons. ISAPS selected Cantarus as Umbraco Platinum Partners to successfully deliver a visually stunning website that better represents who they are as an organisation and significantly improves the overall user experience.
One of the new site's main focuses was to ensure platforms were aligned, reduced, and streamlined. Previously, several isolated microsites within the ISAPS estate hindered the user experience. The site needed a more intuitive information architecture, with clear and easy-to-use navigation that allows users to find the information they are looking for quickly and easily.
Solution
Cantarus collaborated with ISAPS to design and deliver a brand-new global website built on Umbraco CMS, which combines sleek aesthetics with technical performance and seamless integration with backend systems.
Key features:
Beautiful, responsive UI: Designed to reflect ISAPS’ brand while ensuring effortless navigation across devices.
Enhanced search function: Helping members quickly access training programs, events, surgeon directories, and learning resources.
CRM integration: Members can now log in, register, and access key member benefits with ease.
Editor empowerment: Content admins can now build and update pages faster using reusable components, with central control over layout and design consistency.
Impact
The new platform has transformed ISAPS’ digital presence, delivering a vastly improved experience for members and administrators.
Key results:
- Organic search acquisitions by 63%
- Website views increased by 44%
- Engagement time increased by 37%
The results
“We had a really good experience working with Cantarus on the redevelopment of the ISAPS website. Throughout the project, the team was professional, responsive, and knowledgeable when it came to all things UX and web development, particularly the Umbraco CMS, which really stood out to us. We’re very impressed with how user-friendly Umbraco is, and it has made our content management experience so much easier. The end result is a modern, sleek, user-centric website which is already helping us better engage with our members and has elevated ISAPS’ digital presence.”
— Laura Lundy, Digital Project Manager, ISAPS
