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Ives Bank

A powerful, redesigned Bank site that better serves customers

This custom solution for this CT bank allowed them to launch their new brand in its most visible tactic, and gives this bank the flexibility they need to keep the content fresh and support conversions.

Background

Ives Bank had recently renamed/rebranded and needed to introduce its new brand and have a site that improved UX and was easy to manage. ZAG chose Umbraco because of its ease of use and highly customizable nature.

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Solution

ZAG strategized, designed and built a custom site using the new brand, client's goals and general UX best practices as a guide. The result is a responsive, ADA conformant site with modular components. The site includes rates and locations tools as well as numerous integrations including online banking and more.

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Impact

  • The average engagement time per active user increased by 36% comparing 7 months post-launch vs 7 months pre-launch.

  • There were 31% more active users from mobile devices comparing 7 months post-launch vs 7 months pre-launch.

  • 20% increase in average session duration comparing pre/post launch.

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higher engagement time per active user

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more active users on mobile

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longer average session duration

“Our experience with ZAG was nothing short of exceptional. From the initial consultation to the final launch, their Team demonstrated expertise, creativity, and a deep understanding of our brand. Our former website, tied to our old bank name, was completely transformed into a fresh, user-friendly design that beautifully showcases our updated brand identity. The process was streamlined, and their flexibility, responsiveness, and commitment to accommodating our schedule gave us confidence throughout every stage. We couldn’t be happier with the results and highly recommend the ZAG Team to anyone looking to elevate their online presence.”

- Ives Bank

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