Louisa Foods

✅ Unique Components to Present Content     ✅ Easy Content Authoring Process

An Umbraco Cloud solution that puts the products on display

The capabilities of the Louisa culinary team are vast, as they carry over 46 types of ravioli (and that’s just one of their product types). This means that it should be easy for users to navigate - and, with Louisa's new Cloud solution, they can navigate through the product tree to find recipes, nutritional information, preparation instruction, retail locations, and helpful resources for restaurant operators so they can cut costs and efficiently manage their operations.

Defining the Louisa audience

The needs of a home cook are very different from the needs of a restaurant operator or head chef. Therefore, the sites are separated with different lead capture forms and audience-specific content. On the retail side, users can find locations that sell Louisa products, get inspired with creative recipes, or send a job application directly to the Louisa HR department. Foodservice operators can log into a password-protected broker portal where they can find valuable resources and high-resolution photography to use in their marketing efforts.

Customization within the Umbraco CMS

Turn essentially created three websites inside of one Umbraco editing environment: a retail site, a foodservice site, and a password-protected broker portal. Each site not only has its own unique components to present content with, but also components and content shared across the sites, making for an easy content authoring process. While recipes are directly tied to individual products, the Louisa team can enter a recipe once and have it display in the recipes archive, on the respective product page, and in other featured areas as well. Overall, a successful solution and a happy client - what else is there to ask for 🙌