Medius
How Medius Transformed Its Digital Presence with Umbraco CMS
Background
Medius, a global leader in spend management solutions, was ready to elevate its digital presence to match its growing brand and global reach. The company’s existing website had served its purpose but could no longer fully support its evolving goals for lead generation, sales enablement, and modern B2B engagement. Medius set out to build a flexible, scalable foundation for a more connected and impactful digital experience.
Solution
Marcel Digital partnered with Medius to design and build a modern website on Umbraco CMS. The new platform emphasized simplicity, intuitive navigation, and a polished visual identity that reflected the strength of the Medius brand. Built with Umbraco’s scalability and flexibility at its core, the site gave Medius’ team the freedom to manage and grow their digital presence with ease. The result was more than a facelift - it was a digital foundation designed to support long-term growth and create better experiences for both customers and prospects.
0%
YoY traffic increase all regions
0%
increase in site performance
0%
increase in demo requests
Impact
The launch of the new Umbraco-powered website marked a turning point for Medius. With a faster, more engaging experience, the site drove a 25% year-over-year increase in traffic across all regions and delivered a 34% increase in demo requests, directly fueling sales opportunities. Visitors spent more time engaging with content and site speed performance improved by 14%, creating a smoother and more reliable browsing experience. Together, these improvements not only reinforced Medius’ position as a modern, innovative leader but also earned the website recognition with a Web Excellence Award in the B2B category, underscoring the quality and impact of the project.
“We have been a client of Marcel Digital for more than three years. In that time, they have taken on an increasingly larger scope globally with more territories (countries to manage), as well as additional digital properties (sites.) They have been able to help scale and grow digital as the primary pipeline source for marketing. The team manages our business as if it was their own. They closely manage the budget to ensure ROI across paid and organic. If there are issues, the team is responsive and takes accountability. The team works collaboratively across the account. Marcel is a trusted business partner with deep expertise in organic and paid search, including Umbraco development.”
- Kim Albrecht, CMO, Medius
