Background
When Metroselskabet began strengthening the digital presence of the Copenhagen Metro and the Greater Copenhagen Light Rail, it became evident that customer engagement demanded more than updated content and design – the entire technical architecture had to be reimagined. With m.dk, metroselskabet.dk, and dinletbane.dk operating as separate domains, the task was to build a shared platform capable of supporting operations, inspiration, and key communication for both transport services and the organisation behind them.
Previously, all content was centralised on m.dk - from information about new construction projects to operational updates and corporate communication. However, the ambition to put customers at the centre with clear communication and strong strategic impact required a new structure. At the same time, the solution needed to be scalable, stable, and easy to maintain - both editorially and technically.
Metroselskabet is responsible for two product brands: the Metro and the Greater Copenhagen Light Rail. This required a solution capable of accommodating their differences without losing coherence.
Solution
Knowit developed a modern headless web architecture powered by Umbraco Cloud. All content is managed in one place and exposed through APIs - making it possible to reuse and adapt content across websites, apps, and future digital touchpoints.
The frontend is built using Static Site Generation (SSG) and Incremental Static Regeneration (ISR), ensuring high performance and dynamic updates. Hosting is handled in Azure on Linux, with deployment slots enabling new versions to go live without downtime.
Visually, the three sites are made differently but built on the same component library and interface.
Impact
The solution: A corporate site with high performance and strategic impact.
metroselskabet.dk was transformed into a dedicated corporate site with a focus on:
Corporate brand and reputation, including employer branding
Stakeholder and public communication, including 100+ documents and reports
A press section with quick access to facts, statements, and key contacts
New lines and expansion projects, including purpose, process, and neighbour dialogue
An integrated job section connected to the HR system
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unique pages across three websites
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automated deployment using the Umbraco Deploy API
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second (or less) load time on 90% of pages
“Our collaboration has been characterised by a shared understanding of the complexity of our reality - and a shared ambition to create something that delivers value for users while also functioning seamlessly from a technical perspective. It has been a partnership where we have consistently felt dedication, professionalism and a strong sense of the bigger picture.”
