Nonstop Ski & Snowboard
A complete redesign and rebrand
What we had to do
The main challenge faced by tour operators is the ability to ensure that they are communicating with their target audience with highly relevant content, a typical challenge but made tougher by the need to manage a complex product offering alongside their web content.
A key objective of the project was to ensure that the site correctly segmented the target audience serving up relevant content to a user’s specific interest while also ensure that the product was easily manageable.
How we did it
The system leverages Umbraco 7 with a heavy emphasis on custom development to manage the business data required by a tour operator. Wattle invested time in developing a completely bespoke custom solution that enabled Nonstop to edit all aspects of their business data including:
❄️ Packages
❄️ Dates and prices
❄️ Hotels & Accommodation
❄️ Extras and upsells
❄️ Promotions
By tightly integrating this data into the Umbraco content structure with custom property editors we ensured that the content editors were able to manage site content alongside the package management aspects of the system.
The system has improved Nonstops' ability to produce rich engaging website content alongside a system that makes managing their complex product offering simple. The end result has been an increase of 76% in online lead generation.
How it works or post-launch happiness
Wattle approached the project via a series of workshops where we obtained a comprehensive understanding of the operational processes behind all aspects of their business, leveraging that information we were able to map out the competitive landscape and identify where opportunities existed to increase their market share.
Our workshop sessions are a critical stage in our engagement process, they enable your business to educate us on what you do and how you do it, by truly appreciating your businesses challenges we can ensure that our solutions are a perfect fit.
Armed with a rich understanding of the challenges their business faced we conducted a phase of comprehensive research enabling us to provide insight into the clients target market, we identified strengths and weaknesses of competitors enabling us to map out where the opportunities for growth existed.
Our research is conducted leveraging both qualitative and quantitative data, by examining existing web analytics, sales records, customer feedback and industry specific publications and media we can establish a detailed map of the target market enabling us to develop a digital strategy that delivers results.
With the creative strategy and branding in place we were able to technically architect a solution based around the clients own internal business process enabling the users to work with data in a way that made sense to them.
Because Wattle work with Umbraco we were able to develop a completely tailored workflow process for managing their complex product offering across multiple regions and currencies.
This solution allows Nonstop to edit a complex hierarchal data set that has complex business rules, the key benefit of this approach was that the Wattle team were at this stage completely aligned with the Nonstop process enabling us to deliver a technical design that made sense to the end users.
"This is by far the best, most fun and most positive web project I have ever worked on!"
The system was developed around a Microsoft Azure hosted system leveraging Umbraco 7. We ensured that the system leveraged the full power of MVC by creating strongly typed views that were bound to custom data models and data services.
In addition we made great use of the new grid features ensuring that users had access to a powerful responsive approach to developing blog content.