Umbraco
Case Study

Northmill

Northmill is a Swedish fintech company, founded as a startup in Stockholm 2006. Their products include consumer loans and a flexible credit account. The vision of the company is to revolutionize the old banking system by building a bank designed for our digital and modern lifestyle. Northmill needed a fast and easy to use CMS to publish and edit content on five different sites, they chose Umbraco. They'll tell you all the whys and hows:

What we demanded from a CMS

Northmill applies a multi brand strategy. We needed a fast and easy to use CMS to publish and edit content on five different sites. Since we always are working with the websites in teams, we demanded the feature of inviting colleagues to projects, providing them restricted access for certain sections.

Why we chose Umbraco

We appreciate the fact that Umbraco is open-source and part of a growing community with constant development. Our IT developers describe the CMS like a piece of clay that can be molded into anything we can think of.

Being open source and able to customize, the potential is unlimited yet Umbraco is simple enough for a new editor to learn in a very short time.

“Our online marketers need to be able to focus on content and creativity. They can’t work with a system where we as developers tell them something is not possible,”

Marcin Ziółkowski, Chief Technology Officer, Northmill

The content publishing process is very intuitive. When we create content, it’s always mobile first.

So, when creating or editing content, we aim to keep the information short and user friendly. The simplistic functionality of Umbraco scales off all distractions and editors are only presented with relevant options.

Navigation is very smooth with the data organized in a tree structure. This easy to overlook architecture is of highly importance since we have a deep structure, with hundreds of different pages to overview.

Multi user support

All our teams are synchronized and specific team members can use Umbraco for contributing to a bigger project. For example, when we launched the new international site northmill.com, several different teams were involved.

Team members were granted access to specific sections in Umbraco, and then filled those pages with content. That’s a feature we really appreciate since the editors can assign Umbraco related tasks but still maintain the overall authority of the system.

To enhance customer service, we’ve also given the credit controllers access to edit the FAQ-pages without the involvement of an editor. It’s a feature that saves us time but it’s also a great way to make coworkers feel that they are part of the decision making and being listened to.

“Umbraco is faster than its competitors, the user interface is far better than anything else I’ve come across – and it’s very flexible for working in teams,”

Sargon Kurt, COO, Northmill