Case Study

Renault

A Profitable Aftersales Platform With Umbraco

https://www.renault.co.uk/

Renault Group UK partnered with Umbraco and dotcraft to modernize its digital platforms and deliver seamless customer journeys across e-commerce, aftersales, and service booking. By upgrading to a newer version and implementing a flexible commerce solution, Renault achieved dramatic business results, including a 200% increase in order volume, 300% revenue growth, and a 2.2% end-to-end conversion increase.

Skills used

Umbraco Commerce
eCommerce
Integrations
Architecture
Conversion Rate Optimization

Sector

Transport & logistics

Partner working on the case

Company:: Dotcraft
Website:: https://www.dotcrafted.com/about/
Type:: Silver

Background

Renault Group UK manages digital platforms across a wide portfolio of brands including Renault, Dacia, and Alpine. Their aftersales shop was running on Umbraco 7, which had reached end of life. This posed compliance and security risks, and limited scalability. Renault needed a modern, future-proof CMS to ensure long-term digital success and to support its evolving customer and business needs.

Solution

Renault partnered with dotcraft and Umbraco to upgrade to a newer version and rebuild its aftersales platform using Umbraco Commerce. The solution was designed to be flexible, modular, and scalable, empowering Renault’s internal teams to manage content and campaigns independently.

Key elements included:

A streamlined Aftersales E-Commerce Platform supporting secure transactions, personalization, and scalability.
A Service Booking Platform integrated with dealer calendars, CRM, and pricing systems.
Tools like the Pre-Order Platform, Stock Visibility Platform, and TCO Calculator, ensuring fast deployment and adaptability across markets.

This composable approach enabled Renault to deliver consistent, brand-aligned digital experiences across multiple regions.

Impact

The upgrade delivered significant business outcomes:

Commercial Growth: 200% increase in order volume, 300% revenue growth, and +2.2% end-to-end conversion increase.
Operational Efficiency: Content and marketing teams gained autonomy with a user-friendly CMS, reducing reliance on developers and accelerating delivery.
Customer Experience: Customers now enjoy smoother, faster, and more intuitive journeys across e-commerce and service booking.
Future Readiness: With a scalable architecture, Renault can continuously adapt to new opportunities, products, and markets.

order volume increase

revenue increase

end-to-end conversion increase

“For our developers, we now have a cleaner architecture. For our content editors, it's provided an amazing experience, and has increased the speed at which we deliver things.”

Elis-Gabriela Marcu, Digital Platforms Lead, Renault Group UK

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