Case study

Rubbermaid Commercial Products

Umbraco Awards Best Editing winner

Rubbermaid Commercial Products, the global leader of the commercial cleaning industry, needed a powerful enterprise-level content management system (CMS). The company turned to The Scylla Group to streamline the flow of their digital ecosystem and develop a website that was as impactful as their brand and future-ready. The Scylla Group will tell you how they did it using Umbraco Cloud:

Skills used

  • Digital Strategy
  • Integrations
  • Mobile
  • PIM Systems
  • Umbraco Cloud


  • Engineering & manufacturing
  • B2B

Goal - to redesign the corporate website

For 50 years, Rubbermaid Commercial Products has pioneered world-class product solutions that meet the challenging demands of commercial facilities while outperforming and outlasting the competition.

When they set out to redesign their corporate website, they ran into a problem…

Image4 (3)

System gridlock

Rubbermaid Commercial Products has amassed a huge portfolio of products, data, and resources.  All of which were distributed across a myriad of disparate and incompatible systems, causing “system gridlock.”

Collecting and maintaining accurate, up-to-date product information, digital assets, and web content for thousands of SKUs (Stock Keeping Units). across hundreds of retail partners with varying requirements was virtually impossible and lead to performance and cost inefficiencies across the organization.

Streamlining the flow

Rubbermaid Commercial Products knew they needed to streamline their approach to data management to better serve their organization, retail partners and customers.

They also needed a powerful enterprise-level content management system (CMS) that empowered their marketing team and accelerated their time to market as they continue to expand their product offerings.


Rubbermaid's website displayed on four devices next to each other: a tablet, a phone, a desktop, and a laptop.


That’s when they turned to us to streamline the flow of their digital ecosystem and develop a website that was as impactful as their brand and future ready.

The key objectives were:

✔️ Easy access to accurate product data
✔️ Fast go-to-market launches of new products
✔️ Future-ready for eCommerce on brand site and channel partners

A single source of truth (SSOT) or how we did it

First, we removed the congestion by consolidating their Product Information Management (PIM) system, Digital Asset Management (DAM) system and Content Delivery Network (CDN) into a single unified system through Salsify.

This provides a single source of truth for all 6,400 SKUs and empowers Rubbermaid Commercial Products' marketing and sales staff to generate custom catalog content, optimized for each retailer’s specific requirements, to provide the most effective product experience possible.


With the content sorted, we turned our focus to the development of the CMS-driven corporate website. Umbraco’s powerful Cloud platform allowed us to deliver content, served up through Salsify, to a responsive website with dynamic pages of stacked content that made custom page development a breeze for our client.

Umbraco Cloud also allowed us to easily integrate multiple third-party applications for e-commerce, site search, where to buy, live chat, product recommendations and numerous other tools to provide a website that not only looks exceptional but performs exceptionally.

A clear path forward

No longer is Rubbermaid Commercial Products stalled by competing systems that held them in gridlock. For the first time ever, Rubbermaid Commercial Products has a single source of truth for all product information and assets, and the ability to manage them, easily.

Their new website showcases their maturity, reflects their global leadership position and delivers up-to-date, relevant information. The sales and marketing team are back in the fast lane, from efficiencies that allow them to deliver content fast, frequently and reliably. All thanks to Umbraco!

“We chose Umbraco Cloud for its speed and flexibility. Beyond fast, reliable hosting, Umbraco Cloud gives our team seamless integration across multiple environments, so we are poised for rapid, continuous improvements as the site evolves.”

JP McAveney, Technical Director, The Scylla Group

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