SEKO Logistics
How SEKO Modernized Its Website for Global Lead Generation
Background
SEKO Logistics recognized an opportunity to enhance its global digital presence by modernizing its CMS. The company aimed to improve website performance, streamline multilingual content management, and strengthen governance over workflows to better support global B2B engagement. By addressing these challenges, SEKO set the stage for more efficient lead generation, consistent branding, and stronger digital growth across markets.
Solution
Marcel Digital partnered with SEKO to implement a scalable, high-performance solution built on the latest version of Umbraco CMS. Through in-depth UX research, a reimagined information architecture, and a refined multilingual content strategy, the team transformed SEKO’s digital ecosystem. The new platform introduced centralized content libraries, role-based access controls, and integrated analytics - streamlining operations and empowering SEKO to run global campaigns and drive lead generation with greater efficiency.
0%
increase in new business inquiries
0%
increase in engagement rate
0%
increase in shipment inquiries
Impact
SEKO’s modernized digital platform now functions as a powerful lead generation engine and a scalable global marketing asset. The enhanced user experience has driven stronger engagement and higher conversions, while centralized content management has streamlined operations and improved efficiency. With stronger governance ensuring brand consistency across regions, SEKO now has a future-ready digital presence aligned with its business goals and built for sustained growth.
“We began working with Marcel slowly at first to assist with some of our B2B website projects. From the beginning they were not pushy and focused more on solving problems and providing solutions, even proactively before we even asked them. From there our engagement and partnership has only grown as they've delivered for us time and again, improving UX and improving conversions on our website. Would recommend to any B2B company looking for assistance. The fact that they're experts at Umbraco is also definitely a plus.”
- Brian Bourke, Chief Commercial Officer, SEKO Logistics
