Umbraco
Case Study

Shamballa Jewels

A brand new award-winning ordering system for a world-renowned jeweller

Shamballa Jewels is a world-renowned jeweller, that needed a new ordering system for the high quality, unique jewellery designs they're offering. Our Gold Partner, Compent, was up for the challenge and developed a truly functional solution using Umbraco and Ucommerce. And the results? A huge reduction on the time spent on sales, order handling time, and delivery mistakes, while rapidly increasing insights into customer behaviour. Actually, the new solution was so good, that it won the Best New Tech award at Umbraco Awards 2018! Compent is here to tell you the whole story:

Winning awards, breaking records

60%
reduced order handling time
80%
reduced delivery mistakes
70%
increased better insight to customer behavior

How we made it happen

The setup

We developed a new ordering system for Shamballa Jewels using Umbraco CMS and Ucommerce.

Among the unique features is a 3D jewellery designer for iPad/Desktop for retailers all over the world. It can show all possible options for adapting and changing a piece of jewellery based on what is in stock, and information on what is in stock can be taken directly from Shamballa Jewels’ ERP system.

It took about one and a half year to design the solution, starting with prototyping and analysis and finally implementation on Ucommerce/Umbraco with .NET, MongoDB and TypeScript.

Website screenshot of Shamballa Jewels 10 mm Lock Bracelet
Shamballa Jewels website checkout

The process

A part of the project concerned conversion and adaptation of all previous orders. This means customers can visit any Shamballa dealer and have possible changes to jewellery visualized by keying in their lock number.

When a bracelet, a necklace or other pieces of jewellery have been ordered from a dealer through the jewellery designer, the order goes directly into Shamballa Jewels’ ordering system.

We have developed the ordering system on top of Shamballa Jewels’ ERP and it handles everything from confirmation of orders, prioritization of orders, production of jewellery, forwarding and invoicing.

Shamballa Jewels green bracelets
Shamballa Jewels bright green bracelets and golden ring
Shamballa Jewels brown bracelets and necklace

The main challenge was making a jewellery designer that worked without plug installation and on all main browsers and tablet devices with high image quality for jewellery beads.

We were investigating multiple plug-ins but came up with using a technology that has been available since 1997 – image map 😉

The jewellery designer is actually a very big image map since it selects from 100 of GB of images automatically rendered out as single images from models in 3D studio max – saved in a media cloud as PNG - and positioned via a template system in Umbraco / Ucommerce to set up new templates by webmasters (components availability comes from ERP).

Therefore, each component is a PNG image (and PNG only uses space for what is image, not transparent area). In runtime, there is no server-side request. Everything is rendered out when loading the model as Typescript that makes the designer very fast.

"We have worked closely together with Compent for 2 years on improving our sales process. The new Shamballa Jewels retailer platform has optimized our internal process, external communication and most importantly the experience for our customers designing their personal jewelry. We are very happy with the result!"

Sofie Langebæk, Digital Project Leader, Shamballa Jewels

What we accomplished

 

Customer experience

You can see what a piece of jewelry looks like in 3D before you order it. You can see all options and combine your own unique piece of jewelry on an iPad in the shop.

Transparency

You can always see what is in stock and current prices are in the shop. And, if you have already bought a Shamballa bracelet, you can see which options you have for modifications.

Fewer errors

The people who produce the items know exactly what has been ordered, they know the item number and they can see the visualization.

Fast delivery

When a piece of jewellery has been ordered, the customer and the dealer can see precisely how far it has come in the process until it is delivered to the customer.

Shamballa Jewels bright green necklace and bracelet