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TAPCO CU

A powerful, conversion focused website for this Washington credit union

This custom credit union website engages with current and prospective members, helps support financial decisions and allows administrators to easily manage and grow the site in the future.

Background

TAPCO Credit Union’s commitment to their Washington community and members has been generations in the making. Their new site illustrates this promise by bringing humanity to financial services through decision-making support, educational content, digital tools, guides and more.

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Solution

ZAG updated the navigation strategy to make it more intuitive for users. This strategy included popular links in each menu to help users and incite conversions. The highly branded, conformant design connects with members and engages users including solution-focused content and promotions.

tapco-visual-3.jpg

Impact

The custom build makes it easy to manage content, follows SEO best practices, integrates with several third parties and includes a custom rates management tool and locations finder. Custom analytics also track performance to help inform future changes.

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increase in google search click-through-rate

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increase in sessions

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increase in loan applications

“Our new website represents a bold step forward for TAPCO. With a fresh, modern design and intuitive navigation, the site makes it easier than ever for our members and community to find what they need and take action. More than just a visual update, the platform gives us the flexibility to customize content and user experiences like never before - helping us bring more humanity to financial services and truly reflect our commitment to people-first banking.”

- TAPCO CU

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