tesa
From Catalogs to Cloud: tesa’s Digital Journey with Umbraco
Background
tesa®, a German-owned leader in sustainable adhesive solutions, had a sales process heavily reliant on in-person meetings and physical catalogs. When COVID-19 restrictions stopped on-site sales visits, the company needed a new way to engage with automotive wiring engineers and OEMs.
In our discovery process, their goals became clear:
- Replace static, physical product catalogs with a dynamic digital tool.
- Demonstrate the unique benefits of tesa’s high-performance tapes.
- Fill knowledge gaps as senior engineers retire, passing insights to a new generation.
- Empower the sales team to deliver an exceptional customer experience despite shifting conditions.
Solution
We partnered with tesa to turn these challenges into opportunities, transforming their approach with a digital-first mindset. At the heart of this transformation: an interactive product experience built on Umbraco CMS.
A User-Centered Digital Catalog
Using Lean UX principles and Agile development, we replaced tesa’s physical catalogs with an immersive online experience hosted on Umbraco Cloud. Interactive 3D visuals and a learning center allowed engineers to explore the benefits of tesa’s solutions on their own terms and timelines.
Smart Tools and Engaging Content
The new platform provided:
- A 3D interface: Engineers could visualize how tesa’s tapes improve automotive wiring harnesses.
- Learning resources: Videos, technical specs, and industry insights to fill the knowledge gap left by retiring engineers.
- Sample request forms: Direct interaction and engagement with the sales team, fully integrated into the CMS.
Built with Umbraco CMS on Umbraco Cloud
Umbraco CMS empowered tesa’s team to control content, create new resources, and respond to evolving customer needs without technical bottlenecks. Hosted on Umbraco Cloud, the platform was secure, scalable, and future-proof.
Impact
Better User Experience: Engineers could explore, learn, and engage at their own pace.
Stronger Customer Engagement: The digital catalog positioned tesa as an innovative partner, not just a supplier.
Smarter Sales Support: The sales team used the platform to start conversations, gather leads, and close deals faster.
Empowered Content Team: With Umbraco’s intuitive editing tools, tesa’s team owned the digital experience, updating and expanding content on their schedule.
Proven ROI: Within six months, tesa saw opportunity values double their initial investment, driven by the new platform’s ability to bridge the gap between old processes and modern demands.
