Case Study
Titanic Belfast
Creating an enriching, mobile-first experience for a world-renowned visitor attraction.
The challenge
Like the ship’s story, Titanic Belfast’s brand is all about innovation, ambition, and creating enriching experiences. The new website needed to reflect this, providing a modern, adaptable platform with intuitive design, and frictionless access to content and purchase, all supported through emotional storytelling.
Focusing on a mobile-first experience was fundamental to success, as was the ability to present content in various mediums, support language variants, and ensure an optimized sales path was clear to all website users. Information architecture had been established from a previous exercise, and our team of designers was responsible for creating a strong visual impact to complement the impressive offline experience at the on-site location.
What we did
We worked closely with the Titanic Belfast team to provide a flexible, scalable, and future-proofed website solution in Umbraco. Alongside leading the user interface design to marry the new brand and design principles with its functional objectives, we also introduced new features such as a dynamic itinerary builder, as well as managing integrations with the booking engine and live chat solutions.
With accessibility in mind, we introduced a range of bespoke accessibility tools to aid users with individual needs, who can now use the website with ease. The site is also set up to allow content to be displayed in various languages, to cater to an international visitor demographic.
The result
The new Titanic Belfast website encapsulates the revitalized brand spirit and engages visitors from the moment they land on the site with compelling video and high-impact imagery. The in-house digital team finds the CMS enjoyable and easy to use to keep the site fresh with seasonal content. The delivery process in itself was smooth, with a timely launch in conjunction with the Titanic building’s reopening after the Covid-19 pandemic.
