Withcott Seedlings
Withcott Seedlings Cultivates a Fresh Digital Presence with Umbraco
Background
Withcott Seedlings, Australia’s leading supplier of vegetable and tree seedlings, needed a modern digital platform to support its growing business. Their existing website was built on outdated infrastructure, limiting performance, scalability, and marketing capabilities. The content management system lacked the flexibility needed for dynamic content updates, and the site’s design no longer reflected the brand’s professionalism or commitment to innovation. A responsive, intuitive, and visually engaging experience was essential to better serve customers and support Withcott’s marketing efforts.
Solution
Zeroseven rebuilt the website on the open-source Umbraco CMS, chosen for its enterprise-grade flexibility and intuitive content management features. The project began with in-depth research and user journey mapping, leading to a restructured information architecture that made navigation seamless. The new design incorporated modern UI principles, responsive layouts, and custom features like animated hover icons and a weather widget integrated via API to reflect real-time conditions at the Withcott farm. Umbraco Forms enabled tailored user interactions, improving internal workflows and customer engagement. The visual identity was refreshed by deconstructing existing brand elements and reimagining them in a modern, cohesive digital style.
Impact
The new website delivers a vastly improved user experience, with faster navigation, mobile responsiveness, and a visually engaging interface that resonates with both new and returning visitors. Withcott’s team can now easily manage and update content, ensuring the site remains fresh and relevant. The integration of Umbraco Forms has streamlined communication, allowing for more meaningful interactions with customers. The refreshed design honors the brand’s 40-year legacy while positioning it for future growth, reinforcing Withcott Seedlings’ reputation as a trusted and innovative industry leader.
