Associations & Membership Organizations
Associations and membership organizations thrive on engagement, retention, and seamless digital experiences. The right CMS can make all the difference.
Associations and membership organizations thrive on engagement, retention, and seamless digital experiences. The right CMS can make all the difference.
For two years, the MemberWise Digital Excellence Report has named Umbraco the most popular CMS for membership organizations and associations. Whether you want to boost acquisition, improve retention, launch membership portals, or streamline operations, Umbraco offers solutions tailored to your needs. Source: MemberWise Digital Excellence Report 2023/24
Umbraco powers everything from small associations to global networks. The scalable CMS grows with your organization and adapts to your evolving needs.
Use real-time analytics and reporting to gain valuable insights into member behavior, track engagement trends, and measure operational performance.
Leverage AI-powered workflows and intelligent content tools to streamline processes, personalize member experiences, and increase member engagement.
Recognized as the most-used CMS by UK membership organizations and backed by a strong open-source community of contributors worldwide.
Create websites and portals for sign-ups, renewals, self-service, CPD, eLearning, events, and more (with flexibility to match your goal).
Easily connect your CRM, AMS, LMS, and event platforms, like Microsoft Dynamics, Salesforce, and HubSpot, with the tools you already use.
Deliver tailored content, automate engagement, and create custom journeys based on membership type, level, and behavior.
No vendor lock-in. Get full flexibility, lower total cost of ownership, and a community-supported foundation for innovation.
See how Cantarus helped the Chartered Institute of Marketing redesign and upgrade their Umbraco site to unlock global growth.
See case studyEngagement
Up to 40% increase in member engagement through personalized content.Retention
Higher retention rates with streamlined onboarding and automated renewals.Efficiency
Operational efficiency through CMS-driven automation that reduces admin workload.
Membership bodies are under pressure to demonstrate value, improve retention, and create joined-up journeys across websites, communities, events, and learning platforms. Umbraco stands out as the CMS of choice because it offers the flexibility, composability, and control needed to build these rich digital ecosystems.
With first-party data at the centre, Umbraco helps deliver clear navigation, accessible content, seamless integrations, and consistent experiences across every touchpoint. And when you want to go further, Umbraco Engage adds an intelligent personalization layer turning member behavior and preferences into tailored journeys that deepen engagement and strengthen loyalty.
Connect your Umbraco CMS with CRM, learning, events, and community platforms to create a unified member experience across web and mobile touchpoints.
Leverage data from your existing systems to personalize pathways, recommend content, and guide members toward CPD, events, or communities that matter to them.
Umbraco’s intuitive back office gives marketing teams confidence to publish at quality content at speed. With customisable workflows and permissions built in, you can maintain consistency across your digital estate.
Umbraco’s composable architecture grows with your organization — and with Engage, you can unlock advanced personalization when you’re ready, from simple rules to more complex automated journeys.