A flexible CMS that’s open, intuitive, and made for modern digital teams
When you're on the lookout for a new project — or the right CMS to power your next site — you’ll likely compare trusted names like Kentico and Umbraco. Both are respected platforms, but what makes the best fit often comes down to flexibility, usability, and value.
If you're looking for an open, intuitive, and composable content management system — one that allows your teams to move fast, build custom experiences, and adapt to future needs — Umbraco stands out as a flexible alternative to more rigid suites like Kentico.
The leading ROI and Go Live Time CMS
Thousands of businesses worldwide choose Umbraco for its quick time to value and flexible licensing. Compared to Kentico, Umbraco offers a simpler start, a faster go-live process, and a shorter path to ROI.
Umbraco proves to be the best option if you want to get your business online in the most timely and cost-friendly manner.
You can find the full comparison data set here: The G2 comparison overview
#1 recommended CMS
Digital success is about more than just speed and cost — it’s about choosing a platform that fits your goals, team, and stack.
Umbraco is open source, adaptable, and trusted by thousands of teams who need a CMS that grows with them, and does not lock them in.
It’s no surprise 89% of users in an independent G2 survey would recommend Umbraco to others.
"Umbraco's editing experience and extensibility options mean it is moving beyond its traditional Microsoft heritage. It now runs on Linux and its intuitive editor experience means that it is a CMS of choice in modern composable DXP architectures, even where there is no pre-existing relationship with the Microsoft tech stack."
Umbraco will fit your business needs now and in the future
Whether you're just getting started or managing multiple sites across markets, Umbraco is designed to scale and adapt.
With an open-source base and flexible foundations, you can customize your digital experience exactly how you want. You’re not confined to one vendor stack.
Combined with e-commerce, analytics, CRM, personalization and A/B testing, whatever frontend or system you need it to connect with — Umbraco lets your digital strategy evolve at your own pace.
Custom and intuitive content management
Creating successful digital experiences often comes down to the right tools. When picking a CMS, you only get the most from your investment if editors and marketers feel confident working with the system.
A more closed CMS may force you to adapt to its rules. Umbraco lets your editors and developers shape the experience around how your teams work best — whether you’re delivering a content site, an intranet, or a service portal.
That’s why we’re particularly proud of these G2 results
User reviews of Umbraco's editing features
"Umbraco has a great UI and structure which leads to an awesome editor experience. Consider it as it's a great flexible and easy-to-use system."
Agency in Information Technology and Services, through G2
A happy editor beats the competitor
When it’s easy for your content editor to do their job, it means there’s a higher chance of your website being updated more frequently with great and relevant content.
News and products can be added in a matter of minutes. You can create, edit, and plan content easily as well as add and manage images in an efficient and intuitive way, making sure you always stay on-brand and meet your KPIs.
Explore Umbraco with a discovery call
Or check out the full comparison data set here: The G2 comparison overview
User recommendation of Umbraco's editing features
"The best thing about Umbraco for me is the ease of use, but also the complexity of what Umbraco can be used for. I enjoy the quality of the system and also how quickly you can make changes."
All the features and functionalities you need
Umbraco scores high across the board in CMS features — from personalization and SEO, to scalability and extensibility.
Unlike Kentico’s bundled suite approach, Umbraco’s modular system lets you choose what you need, when you need it.
Whether you're building for today or preparing for tomorrow, Umbraco delivers the flexibility, reliability, and ROI modern businesses demand.
User recommendations of Umbraco features and functionalities
Ready to take Umbraco for a spin?
Curious how Umbraco could fit your tech stack, team, and goals? Book a quick discovery call with one of our experts — we’ll walk you through how your company can succeed with Umbraco and explore if it’s a good match for you.
Explore Umbraco with a discovery call
Or try Umbraco out in this sandbox demo