Umbraco vs. Sitecore

Two enterprise CMSs. Two very different ways of delivering value.

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If you’re evaluating CMSs, you’ve likely compared Sitecore and Umbraco. Both are powerful, but they take very different approaches. Sitecore is a tightly coupled, all-in-one DXP. Umbraco offers an enterprise-ready CMS with an open, composable foundation, giving organizations flexibility, faster delivery, and control without locking them into unnecessary platform complexity.

6 Reasons Customers Prefer Umbraco Over Sitecore

Where teams see the biggest differences.

1

A platform without unnecessary complexity

Umbraco delivers enterprise capability without forcing teams into a suite DXP. You get a strong content foundation without operational overhead.
2

Lower total cost of ownership

Organizations typically reduce total cost by 60–70% through simpler licensing, flexible hosting, and lower maintenance requirements.
3

Freedom to choose best-of-breed tools

Built on open-source .NET and open standards, Umbraco gives teams full control over architecture, integrations, and long-term roadmap decisions.
4

Faster time to value

Umbraco projects typically go live in around 4 months. Editors work independently, developers iterate quickly, and value is realized sooner.
5

Editors can work independently

Content teams can publish, iterate, and manage content without developer involvement. Editors onboard quickly and stay productive.
6

Enterprise capability without platform overhead

Umbraco delivers enterprise-grade hosting, SLAs, security, and support without forcing teams into a tightly coupled suite.
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A simpler alternative to enterprise DXP complexity

Sitecore is powerful, but for many organizations, that power comes with the cost of unnecessary complexity, cost, and operational overhead. Umbraco offers a modern, flexible alternative that focuses on content, speed, and control without forcing you into a suite DXP.

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Different philosophies, different outcomes

Sitecore is built as an all-in-one digital experience platform, bundling content, data, marketing, and personalization into a tightly coupled ecosystem. Umbraco takes a different approach. It provides a strong, open content foundation that integrates seamlessly with the tools you choose, allowing teams to move faster, adapt more easily, and avoid long-term platform lock-in.

Choosing Between Umbraco and Sitecore

Watch this on-demand webinar where Umbraco and an experienced implementation partner compare Umbraco and Sitecore.

Key Differences Between Sitecore and Umbraco

Umbraco is the better choice for enterprise-grade capabilities without the cost, complexity, and lock-in of a suite DXP.

Umbraco

Sitecore

Platform approach

Open, modular content platform that integrates with best-of-breed tools

All-in-one digital experience platform with tightly coupled products

Complexity

Flexible foundation that can scale in complexity if needed

Comprehensive platform with built-in complexity

Time to market

Typical projects go live in ~4 months

Implementations often take 12–18 months

Total cost of ownership

60–70% lower TCO by paying only for what you need

High licensing, infrastructure, and specialist costs

Vendor lock-in

Freedom to choose best-of-breed tools

Reliant on Sitecore-specific products, patterns, and skills

Content modeling

Structured, flexible content modeling

Powerful but often overengineered for common use cases

Integrations

API-first and integration-friendly

Integrations are often tied to paid products within the Sitecore ecosystem

Editor experience

Intuitive UI with fast onboarding

Steeper learning curve for editors

Personalization

Modular, optional personalization with Umbraco Engage

Core part of Sitecore’s integrated DXP

AI

AI-ready platform for building, integrating, and scaling AI capabilities

AI features tied to Sitecore’s platform roadmap, licensing, and data model

Upgrades and maintenance

Predictable upgrades, often seamless and automatic in Umbraco Cloud

Upgrades often require specialist involvement

Skills required

Built on mainstream .NET and web standards, with a developer experience that teams enjoy

Relies on specialist platform knowledge, with a steeper learning curve and higher ongoing dependency

Currently on Sitecore?

Download the Sitecore → Umbraco guide to explore costs, risks, timelines, and outcomes from teams that already made the move.

Learn more
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Thames Water Already Made the Switch From Sitecore

Real-world experience from a former Sitecore customer.

See case study
Umbraco on G2

Still Unsure? See What Real Users Say on G2

Umbraco G2 badges for fall 2025

Our Users Say It Best

Independent reviews consistently rank Umbraco as a leading CMS for ease of use, time to value, and customer satisfaction. On G2, users rate Umbraco higher than Sitecore across key categories like usability, implementation time, and quality of support. These ratings reflect real-world experience from teams who’ve evaluated both platforms.

See how we compare
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