What in your Umbraco career are you most proud of?
It would have to be the Carlsberg projects. Between 2013 and 2019, we (Umbrella) were an integral part in how Carlsberg democratised their digital marketing strategy. Building a platform that became the basis for their 500 brand websites, (realistically, it was about 100 brands, each with between 1 to 40 markets and languages). Our original remit was to build the initial framework then hand it over to a larger agency, however, we performed so well that we continued to work with Carlsberg for over 5 years. In fact, I’ve heard that Umbrella holds the record as Carlsberg’s longest tenure for the smallest supplier (in terms of company size).
What about Umbraco keeps you coming back for more?
The cliché answer is the community, I love the people, made lifelong friends. The real answer is the CMS itself, the flexibility and intuitiveness it provides content editors is excellent. No other CMS that I have used has come close to the level of customisation and extensibility that I can achieve with Umbraco CMS.
What are you currently working on?
As the COVID-19 pandemic was kicking in, I was finishing off delivering a portal website for STEM charity EngineeringUK, this was in collaboration with creative agency Clearleft, (I can’t share the link yet as it’s in private beta phase), it was our first major Umbraco 8 project, delivered on time and within budget, with a very happy client. Now we find ourselves in the middle period of COVID-19, things aren’t as good, new project leads appear to have ground to a halt. I remain hopeful that we’ll see client projects being greenlit in the coming months.
What are your top 3 best tips for an Umbraco newbie?
Most people share a similar sentiment for this question… training courses, community, forums, meetups, etc. I don’t have 3 top tips, more that if you’re new to a technology, appreciate that you do not know everything, even Umbraco CMS does have a learning curve. Once you’ve got an understanding of the Umbraco CMS, it’s important to stay curious, to question why certain things are, and to challenge the status quo.