Background
AFME represents over 150 leading global banks and plays a critical role in shaping regulatory and capital market discussions across Europe. However, their existing platform did not reflect their authority or effectively support new member acquisition.
To strengthen their digital presence and better communicate their value, AFME required a modern, intuitive website aligned with their strategic objectives and industry standing.
Solution
We delivered a complete website overhaul, centred on improving user experience and creating a seamless, intuitive journey for members and stakeholders.
Umbraco build and data migration
We migrated AFME to Umbraco, enhancing navigation, site structure and search functionality. The new CMS provides a far more user-friendly experience for non-technical administrators, streamlining ongoing content management.
UX phase
Through competitor analysis, stakeholder interviews and tree testing, we conducted a comprehensive UX workshop to inform our site architecture and strategic recommendations.
UI build
A refined, professional UI was implemented to clearly convey AFME’s authority and value, ensuring the platform aligned with its reputation and audience expectations.
Impact
The result is a sleek, authoritative platform that reflects AFME’s industry leadership and expertise.
Following launch, our SEO team conducted a detailed audit to further strengthen the organisation’s organic performance and support continued growth.
